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Showcase your products and enhance the Singapore Experience with our familiarisation trips.
Last updated 23 July 2025
Singapore Tourism Board (STB) regularly hosts and organises trade and media familiarisation trips to provide participants with product knowledge that promotes Destination Singapore.
These trips offer influential overseas media and travel trade intermediaries a firsthand experience of destination products. Simultaneously, they allow Singapore tourism stakeholders to build strategic relationships and extend their customer base to overseas markets. We invite Singapore tourism stakeholders to support or sponsor familiarisation trips to showcase their products and enhance the Singapore Experience.
We organise familiarisation trips across all our key source markets for a variety of profiles, including trade, media, and MICE (Meetings, Incentives, Conferences and Exhibitions).
Learn about the current sponsorship opportunities available.
Date | STB Regional Offices/HQ | Name of Fam Trip (click for more) | Held Cities, Country |
|---|---|---|---|
January 2025 | STB Americas | STB Americas Influencer Led Digital Marketing Campaign January 2025 | Singapore |
January - November 2025 | STB Americas | Singapore | |
12 - 17 January 2025 | STB Americas | Singapore | |
18 - 20 January 2025 | STB Jakarta | Singapore | |
25 - 28 January 2025 | STB Brussels | Singapore | |
20 - 25 February 2025 | STB Americas | Singapore | |
21 February - 3 March 2025 | STB Greater China | Singapore | |
21 - 25 February 2025 | STB Greater China | STB Greater China Singapore Culinary Youtuber FAM (Feb 2025) | Singapore |
3 - 7 March 2025 | STB Vietnam | STB VN - New Fam Sponsorship Opportunity for STB VN Celebrities Team Xuong Rong FAM Trip (Mar 2025) | Singapore |
April 2025 | STB Korea | Singapore | |
April 2025 - March 2026 | STB India | Singapore | |
13 - 15 April 2025 | STB Jakarta | Singapore | |
14 - 16 April 2025 | STB Greater China | Singapore | |
18 - 20 April 2025 | STB Greater China | Singapore | |
1 - 4 May 2025 | STB Greater China | Singapore | |
5 - 9 May 2025 | STB Americas | Singapore | |
21 May - 30 June 2025 | STB Greater China | Singapore | |
3 - 7 June 2025 | STB Greater China | Singapore | |
8 - 12 June 2025 | STB Greater China | Singapore | |
10-14 June 2025 | STB Vietnam | Singapore | |
21 - 25 June 2025 | STB Brussels | Singapore | |
22 - 28 June 2025 | STB Americas | Singapore | |
25 - 29 July 2025 29 July – 1 August 2025 | STB Greater China | Singapore | |
July - October 2025 | STB Vietnam | STB Vietnam & Zalopay Partnership - Driving Vietnamese Tourist Spending Through Digital Payments | Singapore |
August 2025 | STB Americas | STB Americas Potential Filming in Singapore of a Major American Reality Dating Television Show | Singapore |
1 - 4 September 2025 | STB Korea | Singapore | |
29 September - 6 October 2025 | STB Americas | Singapore | |
29 September - 6 October 2025 | STB Americas | Singapore | |
29 September - 6 October 2025 | STB Americas | STB Americas Formula 1 Influencer FAM Sept/Oct 2025 with Major American Content Creator | Singapore |
18 - 22 May 2027 | STB Americas | Singapore |