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Sponsorship Opportunities
Showcase your products and enhance the Singapore Experience with our familiarisation trips.
Singapore Tourism Board (STB) regularly hosts and organises trade and media familiarisation trips to provide participants with product knowledge that promotes Destination Singapore.
These trips offer influential overseas media and travel trade intermediaries a firsthand experience of destination products. Simultaneously, they allow Singapore tourism stakeholders to build strategic relationships and extend their customer base to overseas markets. We invite Singapore tourism stakeholders to support or sponsor familiarisation trips to showcase their products and enhance the Singapore Experience.
We organise familiarisation trips across all our key source markets for a variety of profiles, including trade, media, and MICE (Meetings, Incentives, Conferences and Exhibitions).
Learn about the current sponsorship opportunities available.
Deadline to Apply | Trip Dates | STB Regional Offices/HQ | Name of Fam Trip (click for more) | Held Cities, Country |
---|---|---|---|---|
31 Jul 2025 | 1 - 4 Sep 2025 | Korea | Singapore | |
11 Aug 2025 | 8 - 19 Sep 2025 | London | Singapore | |
8 Sep 2025 | 29 Sep - 6 Oct 2025 | Americas | Singapore | |
8 Sep 2025 | 29 Sep - 6 Oct 2025 | Americas | Singapore | |
28 Aug 2025 | 2 - 6 Oct 2025 | Europe | Singapore | |
22 Sep | 6 - 11 Oct 2025 | Americas | Bucket List 30th Birthday FAM Oct 2025 with American Podcast Hosts | Singapore |
17 Sep 2025 | 12 - 15 Oct 2025 | Greater China | Singapore | |
25 Sep 2025 | 15 - 20 Nov 2025 | Indonesia | Singapore | |
15 Sep 2025 | 9 - 13 Jun 2026 | Brussels | Singapore | |
1 Aug 2026 | 18 - 22 May 2027 | Americas | Singapore |