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Singapore Tourism Board

Orchard Road Rejuvenation Initiative

The Orchard Road Rejuvenation Initiative (ORRI) aims to support industry stakeholders in introducing innovative focal points and new experiences that enhance Orchard Road's precinct vibrancy, strengthen its destination appeal, and drive visitorship and spend along Singapore's premier lifestyle and shopping belt.

Last updated 17 August 2026

About the Orchard Road Rejuvenation Initiative

As part of the Orchard Road Rejuvenation Plan, which seeks to strengthen Orchard Road’s position as Singapore’s must-visit lifestyle destination, the Orchard Road Rejuvenation Initiative will support industry-led efforts that enhance the precinct’s visual appeal and visitor experience across three key areas: 

  • Building façade enhancements such as innovative / artistic exterior improvements, digital display boards, interactive surfaces, or architectural lighting that transform building exteriors into engaging visual experiences that attract visitors and enhance the streetscape.

  • Experiential concepts and artwork installations in common gathering spaces such as mall atriums or privately owned public spaces, including immersive retail experiences, interactive art, or event programming. Individual store enhancements or experiences are not eligible.

  • Night-time Initiatives such as illumination projections, curated night markets, or extended operating hours supported by programming that activate the precinct during the night (after 6pm) and create vibrant night-time experiences for tourists and locals.

By supporting industry stakeholders in undertaking rejuvenation projects, the initiative will contribute to a more vibrant precinct that offers distinctive and memorable experiences for all visitors. 

Find out more

  • The application form for the ORRI can be found here. 

  • Submit your completed ORRI application form and proposal at this link.