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Kickstart Fund

Be supported on your innovative events and concepts. Understand your eligibility, application steps, and other important details about KF.

Last updated 24 March 2025

About KF

Aimed at adding to the existing quality tourism software and enhancing the vibrancy of Singapore as a tourist destination, the Kickstart Fund (KF) supports the creation and test-bedding of innovative consumer- or business-focused concepts and events with strong tourism potential and scalability.

Am I eligible?

✓ Open to all legal entities, e.g.:

  • Businesses

  • Associations

  • Government bodies

✓ Projects must be customer- or business-focused events and concepts (including but not limited to pop-ups, B2B2C and B2B events).
E.g., multi-disciplinary/hybrid/virtual events which can cut across lifestyle and/or business sectors.

✗ Projects that have commenced prior to Singapore Tourism Board (STB)’s grant offer may not be eligible for grant support. Examples where projects are deemed as having commenced include:

  •  Applicant has started work on the project, e.g., tender has been called

  • Applicant has made payment(s) to any supplier, vendor, or third party

  • Applicant has signed a contractual agreement with any supplier, vendor, or third party

Note:

  • Eligibility of the project is subject to STB’s assessment.

  • Foreign entities are encouraged to partner with local entities in the form of a Joint Venture or a consortium.

How will my project be evaluated?

The project scope will be assessed based on its merits to achieve the following:

  • Increased footfall

  • Increased foreign visitorship

  • Unique editorial coverage of the project

What costs can be supported?

Grantee will receive funding support, capped at a maximum grant of up to $250,000 per edition (multi-edition supported, up to 3 editions over maximum 3 years), for qualifying third-party project-related costs:

  • Professional services (including audit and survey)

  • Production (including equipment and materials)

  • Marketing

Qualifying costs need to be:

  • Incurred by (i.e., receipt of goods and services);

  • Invoiced to; and

  • Paid for

by grantee within the qualifying period to qualify for disbursement.

Note: Funding support is awarded based on STB’s evaluation of the scope and merits of the project.

How do I apply?

Find out if your project is eligible for this fund and tell us more about your project by following these steps.

Step 1. Check your eligibility

Step 2. Tell us more

Step 3. We’ll be in touch

Use the Chatbot to identify the right fund for your project and check your project’s eligibility.


Prepare an executive summary (e.g., project objectives, description, schedule, and costing) and submit it to STB_Incentives@stb.gov.sg.

Download the template for the executive summary here

An STB officer will be in touch to advise if your proposed project is eligible to proceed with the application process. Grantee is required to submit a formal application form thereafter.

What is the estimated processing time for a grant application?

Up to 90 days upon receipt of the completed and signed application form and supporting documents, if any.

How will the grant be disbursed?

Grants will be disbursed to grantees on a reimbursement basis, subject to verification of qualifying costs and achievement of the agreed project deliverables and milestones.

Grantee is required to submit an Agreed-Upon Procedures (AUP) Report by Practitioner on qualifying costs and supporting documents to prove achievement of deliverables for the disbursement of grants, unless otherwise stated.

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