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Joint Promotion
Expand your business reach and impact with these joint promotion opportunities.
Last updated 11 February 2025
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Work with trade partners on joint B2B and B2C campaigns for European travellers
Singapore Tourism Board (STB) Europe works with a number of different trade partners, such as Tour Operators (TOs), Travel Agencies (TAs), Online Travel Agencies (OTAs), Airlines, and Global Distribution Systems (GDS) to promote Destination Singapore to European travellers. We are calling for interest from Singapore hotel industry stakeholders for an opportunity to work with trade partners on joint B2B and B2C campaigns.
Objectives
Joint B2B or B2C promotions to drive European visitors to Singapore.
To offer European travellers an incentive to stopover in Singapore.
Details of the Promotion
STB Europe will facilitate introductions and conversations between our trade partner and Singapore hotel stakeholders.
Interested Singapore stakeholders can provide attractive rates for a stopover product (a 48-hour stay) to these partners.
For any queries or to register your interest, please contact Anisha Singh, Senior Manager, STB London at Anisha_singh@stb.gov.sg.
Work with Amadeus GDS to promote Singapore to European travellers
STB Europe has established a partnership with Amadeus, the GDS platform, to promote destination Singapore to European travellers. We are calling for interest from Singapore’s hotel industry stakeholders for an opportunity to work with Amadeus GDS.
Objectives
Joint B2B promotion to drive European visitors to Singapore through the travel agent networks on GDS platform.
To offer European travellers an incentive to stopover in Singapore.
Details of the Promotion
STB Europe will facilitate introductions and conversations between Amadeus and Singapore hotel stakeholders.
Interested Singapore stakeholders can provide attractive rates for a stopover product (24 to 48 hour stay) to travel agents through Amadeus.
STB will be promoting the destination via banner ad placements within the GDS with a call-to-action to click through to a landing page where Amadeus will host the hotel product deals.
For any queries or to register your interest, please contact Anisha Singh, Senior Manager, STB London at Anisha_singh@stb.gov.sg.
Opportunity to attend the 2025 China Congress of Association and Chamber of Commerce
STB Conventions, Meetings and Travel Incentives and Greater China Regional Office is looking to pursue and attract more business association events and conventions from the Asian region to Singapore. One of the key markets we have identified is China.
Objectives
Joint China Congress of Association and Chamber of Commerce (CCACC) event to network with Chinese association leaders and explore to bring their business events to Singapore.
Details of the Promotion
Programme
Day 1 (20 March 2025, Thursday, 0830 – 2100)
1400 – 1530 Singapore Breakout Session
(10 mins) Presentation : Singapore – World’s Best MICE City, by Dr Edward Koh, Executive Director, Conventions, Meetings and Incentive Travel
(80 mins) 1-1 Table Top Business Meetings and Networking
1800 – 2030 STB sponsored Cocktail Dinner
2030 – 2100 Closing Ceremony of CCACC
Day 2 (21 March 2025, Friday, 1000 to 1300)
(Tentative) Breakfast session with local chinese cap ambassador on accessing chinese association markets.
Costing
Partners who are keen are to arrange their own flights and accommodation
A fee of 500 SGD per company, payable to STB
Request of sponsorship of lucky draw prizes for Singapore Cocktail Dinner (e.g. 2 night sponsored stay for site inspections, 5% discount of venue rental, attractions tickets etc.)
Others
Representative is Chinese-speaking to cater for communication with the Chinese associations is preffered.
For any queries or to register your interest, please contact Vivien Oh, Senior Manager, STB CMIT (vivien_oh@stb.gov.sg).