Kuala Lumpur, 9 September 2022– Malaysia Aviation Group (MAG) and the Singapore Tourism Board (STB) have established an inaugural, multi-faceted partnership to promote destination Singapore to travellers, building on the strong momentum of travel reopening in both Singapore and Malaysia.
The partnership will promote Singapore as a destination of choice for travellers with varied interests and give them exclusive access to MAG’s extensive portfolio of travel and lifestyle-related services, which includes both Malaysia Airlines and Firefly. This partnership will also leverage Malaysia Airlines' tour operating arm, MHholidays, providing curated travel packages for single to group travel, including flights, hotel stays, attractions and new experiences in Singapore.
Additionally, the partnership will allow both MAG and STB to explore tourism recovery initiatives. These include new business opportunities, joint marketing campaigns, branding, and promotional activities as well as engagements with in-market influencers and content partners to showcase Singapore as a destination where visitors can discover fresh, innovative, and unexpected experiences. Stakeholders such as event organisers from Singapore can also leverage this partnership to access Malaysia Airlines' e-commerce platform, Journify, to cross-sell event and attraction tickets. This will allow them access to a wider pool of visitors who enjoy travelling to Singapore for lifestyle, entertainment, and sports events.
The announcement was formalised with the signing of a Memorandum of Understanding (MoU) between the Group Chief Executive Officer of MAG, Captain Izham Ismail, and STB’s Chief Executive, Mr Keith Tan yesterday.
Captain Izham Ismail said, “We are pleased to collaborate with STB to support Singapore’s tourism recovery efforts and capitalise on new trends to entice more visitors to enjoy the many attractions Singapore offers. As a global airline with a significant presence in the Southeast Asia market, we believe we are well-positioned to drive demand to one of our key markets, Singapore, and lead the travel revival between the two countries through our expanded offerings and products, especially with direct flights from four points in Malaysia to Singapore. This collaboration comes naturally after a successful and seamless Vaccinated Travel Lane between Kuala Lumpur and Singapore during the pandemic in 2021, which was well received.
Mr Keith Tan said, “Malaysia has always been a top source of visitors to Singapore, so STB’s strategic partnership with MAG will play a key role in driving tourism recovery efforts and reinforce Singapore’s position as a top leisure and business destination. We are confident that this partnership will reach out to more travellers from Malaysia and help them to discover the wide range of new experiences, events, and activities in Singapore.”
Malaysia Airlines and Firefly currently provide direct flights to Singapore from Kuala Lumpur, Penang, Kuching and Kota Kinabalu.
Malaysia Airlines is committed to facilitating safe and seamless travels for passengers to #FlyConfidently and experience a smooth journey underpinned by inimitable Malaysian Hospitality. Malaysia Airlines’ highest COVID-19 health and safety protocols are globally recognised and certified by Bureau Veritas Certification Malaysia via its MHFlySafe program. Malaysia Airlines is a member of Travel Safe Alliance Malaysia (TSAM) and has been awarded a 7-star rating from AirlineRatings for its COVID-19 safeguards.
About Malaysia Aviation Group
Malaysia Aviation Group (MAG) is a global aviation organisation comprising three focused business portfolios from Airlines, Aviation Services and E-Commerce & Travel Services Businesses.
Its current Airlines business portfolio that serves the global, domestic and segmented market comprises Malaysia Airlines – the national carrier of Malaysia, Firefly and MASwings – the regional airlines focused on serving communities across Malaysia, and AMAL by Malaysia Airlines – leading one-stop pilgrimage travel solutions centre.
MAG also focuses on Aviation Services business such as maintenance, repair and overhaul (MRO), cargo, ground handling and training that houses MAB Engineering, MASKargo – one-stop cargo logistic and terminal operations service provider, Aerodarat – one-stop ground handling solution provider and MAB Academy – one-stop Aviation and Hospitality Centre of Excellence.
Journify, the integrated one-stop travel and lifestyle digital platform represents the e-commerce & travel services business portfolio, focusing on providing end-to-end travel solutions, complementing its established strength and expertise in the airline and aviation services businesses.
With the clear business portfolios, MAG is set to achieve its vision anchored on becoming Asia’s Leading Travel and Aviation Services Group, focused on delivering highly customised, end-to-end travel solutions by 2023.
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About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
Follow us: facebook.com/STBsingapore or https://www.linkedin.com/company/singapore-tourism-board/mycompany/