ASEAN Tourism Strategic Plan 2016-2025 (ATSP)

Building on the momentum of the ASEAN Tourism Strategic Plan 2011-2015, ASEAN tourism seeks to make a greater contribution towards the ASEAN integration goal in the post 2015 decade of moving to an economic growth scenario that is more “inclusive,” “green” and “knowledge-based.”.  Hence, there is a need to take a more strategic approach to addressing the single destination marketing, quality standards, human resource development, connectivity, investment, community participation, safety and security and natural and cultural heritage conservation challenges facing the development of ASEAN as a competitive, sustainable, and more socio-economically inclusive and integrated tourism destination.

In this context, the vision for ASEAN tourism over the next decade to 2025 is: “By 2025, ASEAN will be a quality tourism destination offering a unique, diverse ASEAN experience, and will be committed to responsible, sustainable, inclusive and balanced tourism development, so as to contribute significantly to the socio-economic well-being of ASEAN people.”

Singapore Tourism Board’s Support for the ATSP

Guided by the ATSP, Singapore Tourism Board is committed to continuing our efforts to deepen tourism cooperation with ASEAN and our dialogue partners, including enhancing regional connectivity, supporting sustainable efforts, encouraging people-people movement, and promoting Southeast Asia as a single destination.

As lead cruise coordinator for ASEAN, STB will continue to help shape the development of cruise tourism in Southeast Asia to be a cruising region of choice. With 10 countries in close sailing proximity, along with calm waters and year-round tropical climate, Southeast Asia is a fast-growing cruising destination for visitors to explore. Developing port and ground infrastructure to string cruise itineraries in the region will be one of ASEAN’s key priorities to bring more visitors and economic benefits to Southeast Asia and their communities.

STB is the current vice-chair of the ASEAN Sustainable and Inclusive Tourism Development Committee (ASITDC) from 2022 to 2025, which focuses on enhancing community and private sector participation, environment & climate change, as well as heritage protection and management of tourism sites. STB also chairs the ASEAN Tourism Marketing Partnership Working Group which develops and provides strategic guidance, as well as the execution of the region’s tourism marketing activities.

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