Singapore has in recent years captured worldwide mindshare with the openings of noteworthy attractions such as the Singapore Flyer, Universal Studios Singapore, and Gardens by the Bay.
STB works closely with industry players to strengthen Singapore’s position as a leading Attractions destination through the creation of high impact, diverse and original experiences. Its key focus areas are the development of new attractions and the rejuvenation of existing attractions, with an emphasis on delivering engaging and emotional experiences. The attractions team also seeks greater collaboration and partnership with the attractions industry locally and internationally, tapping into the expertise across attraction owners, concept developers, master planners and other attractions specialists to create a strong attractions industry in Singapore.
Attractions remain a core industry within the tourism sector, bringing about indirect economic benefits and creating demand for other tourism-related sectors such as accommodation, retail and dining. New and exciting developments in the pipeline include the Singapore Sports Hub and the National Art Gallery.