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In the spirit of supporting enterprising lifestyle brands in Singapore, we are continuing the Made With Passion initiative to provide more partnership opportunities for more good local brands to share their innovative designs and stories with both locals and international visitors.

Led by the Singapore Tourism Board and Enterprise Singapore, the initiative builds on momentum achieved since its launch in November 2020.

Made With Passion brands have benefitted from the opportunity to showcase their products through collaborations with local retailers and catalysing new and innovative collaborations with other brands, enhancing reach to new consumer segments and championing the local lifestyle industry.

Attracting over 150 applicants across the across four distinct categories: Beauty & Wellness, Fashion & Accessories, Home & Décor, and Packaged Food & Beverage, 58 new Made With Passion brands were chosen for their exceptional representation of Singapore’s diverse lifestyle sector and unwavering commitment to bringing ideas to life.

Get to know more about the Made With Passion brands here!

Please click here to download the press release.

For more information, you may email and