Singapore’s national initiative Made With Passion doubles to more than 100 local lifestyle brands with innovative new experiences added
In the spirit of supporting enterprising lifestyle brands in Singapore, the Made With Passion initiative has been further expanded to provide more opportunities for locals to discover and engage with good local brands. Led by the Singapore Brand Office and the Singapore Tourism Board with the support of Enterprise Singapore and working closely with industry players and trade associations, this expansion builds on the momentum of its launch ten months ago to spotlight the merits of local brands and spur greater purchase preference.
Since its launch in November 2020 last year, the first batch of 47 Made With Passion brands benefitted from being able to showcase their products through local retailers and engaging in innovative collaborations with other brands, enhancing their visibility among local consumers and helping to champion the local lifestyle industry. To continue introducing locals to brands that are representative of the values of a good local brand, an open call was held in April this year for brands to apply. Attracting an overwhelming number of more than 300 applications, a panel of industry leaders, trade associations and government agencies came together and after a rigorous evaluation process, selected 64 brands from the applications to join the Made with Passion slate. The new brands more than doubles Made with Passion’s existing number of brands, adding up to a total of 111 brands under the initiative.
Get to know more about the new Made With Passion brands below!
With the unwavering belief that everyone deserves great brows in a fun, stylish and clean environment, Browhaus came to life in 2004, as a trailblazing concept store which specialises in brow and lash grooming services. Many perfectly-sculpted brows and innovative products later, they’ve blossomed into an international one-stop salon specialising in face architecture services, offering confidence and positivity to countless customers in Singapore and worldwide.
Admire the passion of Browhaus
With nutrition and wellness at its heart and soul, Herbal Pharm has been staunchly committed to delivering all-natural nutritional supplements and quality lifestyle products for the past 16 years. Founder Vejaiyan G’s passionate mission has always remained unchanged — to play a part in revitalising the health of Singaporeans, especially for its greying population. Whether it’s joint support supplements or healthy sugar alternatives, the company always strives for better products, superior ingredients and sustainable practices.
Take in the passion of Herbal Pharm
When veteran aesthetician Jenny Teng passed the skincare baton to her daughter Pauline Ng, they moulded a brand centered on innovation, but rooted in skill, craftsmanship and the down-to-earth promise of helping customers achieve their dream skin. Always guided by the adage of healthy skin from within, Porcelain Singapore has launched several spas since its inception in 2009, including Singapore’s first smart spa and wellness cafe concept in Singapore, and an expansive range of clean and safe products, which can be tailored to every skin need.
Feel the passion of Porcelain Singapore
From humble beginnings as a small Chinese Medical Hall in 1971 to today’s modern company offering wellness products for the time-strapped urbanite, TruLife’s quest to serve up better health for all has never wavered. Innovating and pivoting to meet society’s ever-changing needs and improving sustainability practices are priorities, as they strive to improve their health and beauty supplements and top-selling bottled Bird’s Nest.
Savour the passion of TruLife
Gnome & Bow
Armed with the notion that a bag shouldn’t just be a bag but an item that sparks joy, ignites imaginations and tells stories, Gnome & Bow founder Quanda Ong dove into the world of making leather bags and wallets with a difference. His products, inspired by classic stories, have secrets woven in — such as the Jekyll & Hyde reversible bags, with one side a classy nylon and the other boasting a quirky print. Audiences were intrigued by his tales, and today, the products are stocked worldwide, and speak of the brand’s daring creativity and belief in the joy of fairy tales.
Unzip the passion of Gnome & Bow
Le Petit Society
A name familiar to style-conscious local parents, Le Petit Society was started by a couple who felt there was a dearth of well-designed kids’ clothing at affordable prices in the Asian market. They went on to make well-crafted clothes with delightful designs and locally-inspired prints for the whole family, along with fun essentials for parents and little ones.
Grow with the passion of Le Petit Society
A gap in the market between mass-produced footwear and luxury footwear propelled Palola founders Josh Leong and Jeremiah Ang to set up their own artisanal shoemaking brand. They operate with an obsession for craftsmanship, perfectly illustrated by an insistence on lasting shoes by hand, a traditional shoemaking technique usually offered only by bespoke shoemakers, where the leather uppers are pulled and shaped over the shoe lasts, to give shape to the shoes. Combined with luxury-grade materials imported from Europe, this results in classic ladies’ footwear that are impeccably made to stand the test of time in both form and function.
Step into the passion of Palola
From a one-rack consignment space and a one-woman dream in 2009 to being a local fashion trailblazer and boasting stockists worldwide, designer Sabrina Goh’s trajectory has been strong and steady. The label’s minimalist, streamlined and slow living-inspired clothing for men, women and children has its ardent fans, and its narrative continues in the form of conscious detailing, playful collaborations and clothing that lasts through the seasons.
Wear the passion of SABRINAGOH
A storied beginning dating back to the 80s, when the brand’s founder James Lor, then a young man with a troubled past, travelled to Florence in Italy to learn the art of making leather goods. He returned to Singapore in 1987 with the licensing rights to Toscano, an Italian leather brand, and has since bought over the trademark and aligned it with contemporary Asian tastes. Now run by his son Joseph, the company has modernised it with urbanite-friendly designs which fuse style and functionality, and has established well-received collaborations with fellow local labels.
Carry the passion of Tocco Toscano
What started as a floral passion project has blossomed into a gifting business that gives back to society. BloomBack founder Hazel Kweh wanted to build a brand that focuses on the power of inspirational living and lifestyle gifts that advocate wholeness and well-being. Every gift empowers marginalised individuals such as the partially deaf, who are employed in handcrafting specialised preserved flower arrangements, which are a sustainable and fuss free alternative to fresh flowers. Innovatively designed and crafted with love and precision, popular pieces include Bluetooth speakers and statement bag charms.
Blossom with the passion of BloomBack
doob Bean Bags
When a bean bag company’s mission statement is to “save the world from the tyranny of chairs, one butt at a time”, you know you’re in for a cheeky, good time. It was started in 2010 when co-founder Shane Low couldn’t find a bean bag that was durable and aesthetically-pleasing enough for his dorm room. Since then, doob has grown its colourful collection of stylish, sturdy and comfy bean bags to support posteriors in homes, offices, cafes and shops. Made in Singapore and built to last, doob’s local pride is evident — bean bags have names like The Giant Five Stones Bean Bag, as well as Chendol and Laksa under the SHIOK*! series.
* a term commonly used to describe a feeling of absolute delight!
Sink into the passion of doob
Introducing a maverick mindset to the age-old craft of carpentry is the goal of the three sons in Roger&Sons, who rebranded their late father Roger’s company. The result is an unapologetically young and modern woodworking brand with an eye on unique bespoke furniture and thoughtful objects and a deep focus on sustainability and responsibility. The company is determined to make long-lasting objects that work in a Singaporean context and to keep the supply and work chain locally. Their initiative, The Local Tree Project, utilises felled trees from local development, an untapped wood resource for timber. They also work with various local partners like a local beekeeper to make their own beeswax finish.
Admire the passion of Roger&Sons
The Table Guy
One guy’s hunt for the perfect customised solid wood slab table led to an interest in the craft of wood furniture-making, which evolved into a business that now includes full service solid wood carpentry and bespoke furniture design. Darryl Loh’s The Table Guy champions conscious consumption. Each piece is crafted from premium hardwoods from international and local sources. The Table Guy makes stunning and painstakingly-crafted furniture suitable for our weather and interior constraints, that are built to last for generations.
Marvel at the passion of The Table Guy
Chng Kee’s roots date back to more than 30 years ago when the late Mr Chng Kee started making soya and oyster sauces, bean paste and plum paste with his wife. Today, the company’s products are available in more than 30 countries worldwide, and its beloved pre-mixes like Kung Bo sauce, Black Pepper sauce, Laksa paste and Hainanese Chicken Rice Mix are manufactured with high-tech equipment in a 90,000 sq ft factory. Its next-gen leader Jocelyn Chng’s fearless and entrepreneurial spirit has propelled the company even further in developing innovative new products and bringing authentic local flavours to the world.
Relish the passion of Chng Kee’s
The freshest specialty coffee roasted right here in Singapore, infused with a generous sprinkling of fun and imagination, for you to be your own barista at home — these are the tenets that keep the team at Hook Coffee grinding. Whether it’s delicious bags of gourmet whole coffee beans or grounds named 50 Shades of Earl Grey and Gold Digger, drip coffee bags with brews such as Singablend inspired by well-loved local iced gem biscuits, or Nespresso® -compatible capsules in a flavour called Yaya Kakaya, Hook Coffee does it with aplomb.
Wake up to the passion of Hook Coffee
On a quest to bring the freshest Singapore-grown vegetables to locals, Just Produce uses cutting-edge scientific techniques to produce up to 100 tonnes of vegetables a year - one of the highest-yielding indoor farms in Singapore. In addition to bringing to the table crunchy vegetables that are affordable and free of pesticides, preservatives or genetic modification, they are on a mission to contribute to Singapore’s food security and reduce our food miles.
Crunch on the passion of Just Produce
KOKA is the little Singapore instant noodle brand that dared to go up against the big brands from Japan, Taiwan and Southeast Asia back in the ’80s. KOKA is now a local F&B stalwart, with a presence in 50 countries worldwide, and an impressive range of over 100 products. The company is committed to promoting Singapore’s unique flavours with products such as laksa and pepper crab noodles. Its latest innovations include healthier options to cater to changing food preferences, such as its Baked Multigrain Cup Noodles and low-fat Purple Wheat Instant Noodles.
Slurp up the passion of KOKA
Back in 2014, when there was little interest in organic or vegan Asian cooking sauces, Mekhala’s founders blazed new ground with certified organic, vegan, gluten and nut-free Asian cooking pastes and sauces. Today, its products, such as the popular green curry paste and vegan laksa paste, are available in over 1,500 stores in Singapore, Thailand, Canada, Australia, Hong Kong and the US. Mekhala’s products are handmade and bottled at their factory in Thailand, where the brand has created a proprietary symbol system based on graphics for their illiterate women employees. It’s also committed to empowering women and youths, with a programme to help Burmese Shan youths.
Eat well with the passion of Mekhala
Ernest Ng’s brewing journey started 14 years ago, when the craft beer industry here was still in its infancy. His pioneering spirit led to RedDot BrewHouse, Singapore’s first locally-owned microbrewery cum restaurant in Dempsey Hill in 2007. The brand has since won numerous awards, and its expansion to Melbourne and Myanmar, and has produced Singapore’s youngest certified female brewmaster in Crystalla, Ernest’s daughter. The father and daughter duo continue to innovate, with unique flavours such as red dragon fruit beer, coconut stout, and their signature Monster Green Lager beer, a spirulina-infused beer that boasts of health benefits.
Toast to the passion of RedDot BrewHouse
This household name restaurant brand is famed for their unique Samsui Ginger Chicken, inspired by the dish eaten by Samsui Women (Chinese immigrant women who worked in construction) in Singapore’s early days. It’s also popular for its herbal soups and comforting yet indulgent dishes created with heirloom recipes. Started in a small shophouse in Chinatown in 1991, Soup Restaurant has bloomed to include over 18 restaurants in Singapore and in the region, and continues to bring people together with its heartwarming fare. Building on their history of great taste and heritage cuisine, the humble flavours of Soup Restaurant are available for purchase via frozen food products and bottled sauces.
Savour the passion of Soup Restaurant
Tiong Bahru Bakery (TBB)
Local cafe aficionados will be familiar with this beloved bakery brand, which started as a single bustling cafe in the hip neighbourhood of Tiong Bahru in 2012, and now has seven outlets. TBB is one of Spa Esprit Group wunderkind Cynthia Chua’s first F&B concepts, in collaboration with French master baker Gontran Cherrier, and has grown into a stylish local institution. Its kouign amann pastries are legendary, and its coffee and artisanal breads are hand-crafted with French flour and butter, while boasting local flair and quirky flavours.
Tuck into the passion of Tiong Bahru Bakery
You Tiao Man
One spirited young entrepreneur’s vision to transform and preserve Singapore’s hawker heritage led to You Tiao Man. Founded by Audrey Chew, You Tiao Man’s widely popular You Tiao (dough fritters) is found all over Singapore. They supply to Michelin restaurants, hotels, restaurants, caterers and other F&B businesses. Young and vibrant, the company is the first in Singapore to venture into Frozen You Tiao and sell directly to consumers. Innovative and original, their products like the popular Charcoal You Tiao and healthier Wholegrain You Tiao have become a household brand among families.
Chew on the passion of You Tiao Man
The mission of this well-loved facial spa, established in 2013, has always been hyper-focused and crystal clear: To offer hope and real solutions to those suffering from acne and sensitive skin. Caring Skin melds plant-based ingredients with cutting-edge technology and skilled therapists to deliver holistic and results-driven treatments that are as effective as they are gentle, customised to each unique skin profile.
Experience the passion of Caring Skin
During her quest for a lasting and hassle-free solution to treat her persistent acne problems, founder Lily Kew discovered the goodness of water-based organic beauty which liberated her from makeup ever since. Kew Organics' desire to impart the joy of clear skin sans makeup has shaped its disruptive thinking of the concepts of Cleanse, Tone and Hydrate. It supports fair trade and uses 100% recyclable Miron glass bottles to protect products from UV rays and to extend shelf life. Suitable for all skin types and climates, its five salons and an online store serve up bespoke organic facials and products for clear, healthy, and makeup-free skin, affirming its ethos that bare skin rocks.
Absorb the passion of Kew Organics
Scent by SIX
Scent by SIX’s story starts with founder Jason Lee’s conviction that fragrance has a deeper purpose beyond smelling good — to soothe and heal, and to be a salve for mental health. He then left his job to start his own scent company and crafted fragrances for and together with the less fortunate. Unique fragrances became a specialty, such as “2065 Ujong”, the brand’s olfactive interpretation of Singapore in the year 2065. The power of imagination and the knowledge that scent is powerful are tenets the brand holds close.
Breathe in the passion of Scent by SIX
A Gentleman's Tale
AGT Basics brings a refreshing and modern take on casual style for work and play. A spinoff from A Gentleman’s Tale, AGT Basics offers well-made shirts and berms with high quality fabrics, featuring contemporary designs and colourful twists. The brand empowers fashion-forward urbanites to explore their personal style. Wear the passion of AGT Basics.
Wear the passion of AGT Basics
Galvanised by the beauty of slow living and exhibiting a minimalist and modern Zen aesthetic, this unisex sustainable clothing brand is all about functional pieces that will withstand all fashion seasons, as well as the seasons of one’s life. From vests that transform into tote bags to a utilitarian kimono jacket, Graye’s measured and thoughtful approach to design is what has garnered itself a niche, fashionable following.
Wear the passion of Graye
LINGWU’s artistic, almost-sculptural creations speak of a dedication to unique and innovative design and uncompromising quality. Its leather bags are understated yet statement-making and made for discerning types who live and breathe slow fashion and believe that less is more.
Carry the passion of LINGWU
Filling a gap in the swimwear sphere is PINKSALT, a brand on a mission to bring modest and stylish swimwear and resort wear to all. Their colourful, bold prints and playful yet modest silhouettes are a hit with fashion-forward pool and beach aficionados, and the brand is all about confidence, body positivity and celebrating women of different ages and sizes.
Swim into the passion of PINKSALT
A household name beloved for offering a diverse range of quality jewellery, SK Jewellery was established in 2003 with the conviction that luxe accessories should be attainable by all. With stores all over the city, the brand is known for its 999 Pure Gold jewellery, and for its contemporary designs with a nod to time-cherished traditions, making pieces to be passed on for generations.
Shine with the passion of SK Jewellery
Ying The Label
Painted watercolour artworks on wearable canvases is this fashion label’s unique selling point, with each piece of clothing an inimitable work of art. Artist and designer Ying’s hand-painted masterpieces, often inspired by flora and fauna, are printed onto fabric, resulting in conversation-starting frocks and striking, statement-making tops and pants. Breaking the traditional boundaries of art and forging meaningful collaborations with fellow local brands round up Ying The Label’s ambitions and passions.
Wear the passion of Ying The Label
A furniture company with an illustrious 35-year-long award-winning history, Cellini is named after the 16th Century Italian sculptor and goldsmith Benvenuto Cellini, who inspired Tan Cheng Whatt to pursue his dream of being a sculptor in his own way. Tan, a metallurgist skilled in the science and the technology of metals, started Cellini Design in 1986. Today, the brand has manufacturing facilities and showrooms in various countries, and is well-known for its unique cast aluminium furniture and stylish pieces.
Come home to the passion of Cellini
Edupod’s conviction is that our kids should play and learn in a safe, engaging and fun environment. As such, they’ve created children’s toys and play furniture that have delighted kids and supported early childhood at primary education institutions in Singapore and the region. Handmade and assembled locally by carpenters and craftsmen using eco-green materials, the toys and furniture are built for our weather, with some proudly incorporating Singapore icons and landmarks into their designs.
Grow with the passion of Edupod
Scanteak’s vision from over 40 years ago remains unchanged: To transform homes into inviting spaces with the warmth of teak wood and simplicity of Scandinavian design, with long-lasting and easy-to-maintain pieces at accessible prices. Its collections are crafted with families in mind, with particular attention paid to children and senior citizens. The company’s sustainability plan ensures that the wood it uses is responsibly harvested and maximised to result in as little wastage as possible.
Live in the passion of Scanteak
Birds of Paradise Gelato Boutique
This gelato brand, established in 2016, is on a perpetual mission to create the most awesome local ice-cream flavours. By inventing botanical gelato inspired by the flavours of nature and made from scratch using local produce like lemongrass, pandan leaves and roses, Birds of Paradise has won the hearts of gelato aficionados in Singapore. The gelato boutique has also nabbed prestigious awards such as the The Michelin Plate by the Michelin Guide 2018 & 2019. While new flavours are always in the works, pandan and chrysanthemum can be counted on as some of their well-loved, delicious triumphs.
Scoop up the passion of Birds of Paradise
Creamier Handcrafted Ice Cream and Coffee
Creamier’s founders had a dream — to make artisanal ice-cream with unique flavours and natural ingredients available to all. In 2011, they opened their first ice cream cafe in the housing estate of Toa Payoh. Ten years later, the cafe is a neighbourhood institution, and their signature ice-cream and waffles, premium coffee and hip ambience is now available at two more locations. Unchanged through the years is their promise of craftsmanship, community and sophisticated ice cream, with their Sea Salt Gula Melaka flavour still a cool cult favourite.
Taste the passion of Creamier
Purveyor of premium meat and gourmet products since 2007, Huber’s is a family business headed by brothers Ryan and Andre, who learned all about butchery from their butcher & chef father, Ernst Huber. With a mission to provide the best wholesome meat products, the family has grown the business into a popular 14,000 sq ft butchery and bistro at Dempsey, serving up a wide variety of premium meats ranging from homemade sausages and ham to bacon and cold cuts as well as fine condiments. With a new food factory and local flavours of charcuterie in the works including a popular YouTube channel where the Huber brothers share their love for meat and cooking, Huber’s is poised to take the art of butchery to the next level.
Savour the passion of Huber's Butchery
A dream was born from a humble bakery that started almost 40 years ago in Jurong West — to transform its popular traditional pineapple tarts into a Singapore food souvenir icon. Now one of Singapore’s most popular pineapple tart brands, Kele balances tradition with contemporary offerings to appeal to modern consumers with its gift-worthy tarts encased in gold tin cans. The company now has its sights set on overseas markets, while remaining passionate about Singapore’s food heritage and local flavours.
Bite into the passion of Kele
Kueh Ho Jiak
Reinventing the business of selling traditional kuehs – a bite sized dessert or pastry, is this self-professed “hawkerpreneur” brand. It went from a makeshift food cart back in the day selling kueh in the kampung, to two thriving hawker stalls today, which serve up ang ku kuehs and other traditional treats that are handmade fresh daily. Its clever brand name (which is a play on the phrase “extremely delicious” in the Hokkien dialect), aesthetically-pleasing and colourful platters and unique flavours have made the humble kueh hip among trendy urbanites.
Munch on the passion of Kueh Ho Jiak
From one single hawker store in 1995 and just two products, soya milk and beancurd, to today’s soybean empire of over 70 chain stores and over 40 products, Mr Bean is a true Singapore success story. It began with a machine which allowed the brand to provide fresh soya milk and beancurd to customers all day, which was unique at the time as soy milk was made in factories and could only be kept for half a day after being delivered to hawker stores. Bold expansion with outlets in train stations and malls swiftly followed. Now a household name, Mr Bean continues to innovate with products like soy granola bars made from the by-product of producing soy milk, soy milk pouches and dairy-free ice cream.
Drink in the passion of Mr Bean
In 1961, a butcher started selling Chinese buns (or paus), as an alternative source of revenue, and the rest was history. After SMH’s founder Mr Tay received incredible demand for his delicious paus, he decided to invest in machinery, making SMH the first dimsum (small plates of Chinese dumplings and other snacks) manufacturer in Asia to automate its production facilities in the 1970s. Fast forward a few decades, and the company is now one of the world’s leading producers of halal-certified dimsum. SMH supplies to hotels and restaurants, and also offers premium frozen dimsum, from favourites like char siew pau (steamed pork buns) to modern classics such as chilli crab pau and charcoal salted egg custard pau, that can be eaten at one’s convenience.
Munch on the passion of SMH
The Cookie Museum
Established 17 years ago in a tearoom at Singapore landmark Esplanade, The Cookie Museum’s passion is to bring customers on a delicious journey of cookie discovery. With more than 500 original handmade selections, you’re in for a taste adventure that could transport you to the cafés of Venice, famous food streets of Bangkok or Singapore’s very own iconic hawker centres. Ingeniously infusing cookies with local flavours — such as Singapore Chilli Crab Cookies, Singapore Chicken Rice Cookies and Nasi Lemak* Cookies —has set them apart as an innovator and food culture ambassador. Their pretty embossed tins are inspired by classic European art and global travel scenes, making them great collectibles and gifts of joy and appreciation.
*a Malay dish of rice cooked in coconut milk and pandan leaf, with chicken and other ingredients
Bite into the passion of The Cookie Museum
True Heritage Brew (THB)
This cocktail specialist’s story began in the late 1980s when Mr HS Chow was asked by the Raffles Hotel to create a Singapore Sling cocktail mix to ensure consistency in its famed Singapore Sling. The THB Singapore Sling Original Mix was born, and was used by the Raffles Hotel to make their iconic tipple for almost 10 years. Today, the company produces cocktail mixes and ready-to-drink bottled cocktails for local institutions such as Singapore Airlines, and for thirsty consumers here and around the world.
Sip on the passion of True Heritage Brew
It all started with one little bottle of medicated oil, and the rest is history. More than 100 years later, over 100 million bottles of the iconic Eagle Brand Medicated Oil which is in the “famous green colour” have been sold – a testament to its status as a trusted household remedy for a myriad of ailments. The pioneering Singaporean brand continues to manufacture locally, and its boundary-pushing spirit is evident in products created for a new generation of consumers. Products range from natural disinfectants to aromatherapy roll-ons to mosquito repellents, and are all fuelled by R&D with an eye on keeping traditions alive.
Feel the passion of Eagle Brand
With the pride that comes from being Singapore’s only homegrown oral care brand with manufacturing facilities locally, Pearlie White has an illustrious family legacy dating back to 1869 with the first practitioner of dentistry in Singapore, Dr Cheong Chun Tin. A sparkling example of local passion and innovation, the dream is to provide healthier smiles for all with innovative, clean-ingredient and effective products, along with a diverse range of smart essentials, from toothpastes to dental tools.
Try the passion of Pearlie White
Shake Hand Brand
From one of Singapore’s oldest medicated balm and oil manufacturers, the Shake Hand Brand was born from a desire to treat their customers as friends first. The company’s earliest products were made for the labourers in Singapore’s pioneering days, with medicated oils to treat injuries and illnesses. Fast forward more than a century, and the third-generation owners have taken to heart their forefathers’ vision to provide useful products for the masses.
Embrace the passion of Shake Hand Brand
BOLDR Supply Co
With the bold spirit of adventure at the core of all its creations, BOLDR Supply Co. was dreamed up in 2016 to fill a gap for stylish yet affordable everyday tool watches and tough outdoor gear. The brand’s design-centric, utilitarian timepieces combine modern and classic elements with time-honored horological technologies. With an inclusive vision of venturing forward together, BOLDR Supply Co. actively supports communities in need and aims to achieve 80% sustainable products and packaging in the near future.
Clock into the passion of BOLDR Supply Co
A well-loved luxe swimwear and resort wear brand with an eye on inclusivity and sustainability, the women-led KBLU Swim team crafts colourful bikinis, tankinis and kaftans for modern Asian women. Their prints, designed in-house and inspired by the colourful cultures and wondrous nature around us, are brimming with positivity and made for women with myriad body types.
Dive into the passion of KBLU Swim
On Cheong Jewellery
When On Cheong’s founder established the company back in 1936, times were hard, and survival was tough. Decades later, it’s still that pioneering strive and can-do spirit that informs the jewellery brand’s ethos, along with a passion for jewellery and the desire to make sure each customer walks away charmed and happy. The heritage brand takes great pride in its local-inspired designs and ability to customise or fix almost any piece of jewellery.
Admire the passion of On Cheong Jewellery
From a young Singaporean scientist’s simple and romantic desire to preserve a memory of his courtship days with his partner, a unique creation was born — the encapsulation of natural orchid blooms in 24K Swiss Gold, a work of art created by both nature and man. Since that moment in 1976, RISIS has been etched in the annals of Singapore history as a cultural icon and beacon of creativity, and is synonymous with the most luxe of souvenirs, even as it continues to break new ground with innovative and fresh jewellery offerings such as rose gold orchid necklaces and stylish gemstone earrings.
Shine with the passion of RISIS
A contemporary fine jewellery brand firmly rooted in Singapore and painstakingly crafted by local artisans, but with soaring ambitions and international dreams. State Property was founded by married couple Afzal Imram, industrial designer, and Lin Ruiyin, a contemporary jeweller, thus melding the utilitarian sensibilities of industrial design with the wearable art approach of contemporary jewellery. The result is divinely luxurious gemstone-driven pieces to be passed through the generations. State Property is the first local brand to be stocked at luxury e-retailer Net-A-Porter and is worn by the likes of Michelle Obama and Nicole Kidman.
Luxuriate the passion of State Property
Fuss-free and affordable baby apparel with a generous dose of fun — this is OETEO’s (say “ee-tay-o”) brand ethos, along with a focus on comfort and safety. From vibrant themed collections inspired by Peranakan tiles to its best-selling Easyeo - a baby romper without the hassle of zips and buttons - the brand continues to innovate and create, with thoughtful products to make parenting just that bit easier and more enjoyable.
Have fun with the passion of OETEO
Danovel’s first products were small-framed sofas made for HDB flats by a Chinese immigrant and his wife in Singapore’s early days. Today, the sofa company is run by founder Koh Kee Khim’s children and grandchildren, who have leveraged the company’s expertise as an upholstery specialist. Its mainstay is its long-lasting sofas proudly made in Singapore from scratch, from the wooden frame structure all the way to the final luxurious upholstering.
Take comfort in the passion of Danovel
From its roots back in 1947 as a small pottery shop in Beach Road, Luzerne has flourished into an acclaimed tableware brand served in award-winning establishments and homes of the discerning around the world. Thanks to the fine, silky clay found in Dehua, China - World Ceramics Capital and the birthplace of world renowned Blanc de Chine, Luzerne tableware exhibits a special beauty. It also boasts green practices and is the first tableware in the world to receive Halal certification, owing to its products that are free of animal bone ash.
Treasure the passion of Luzerne
The Animal Project
Not your ordinary gift brand, but a social enterprise with a big heart. Since 2013, The Animal Project has empowered special needs artists by using their artwork to embellish lifestyle products like mugs, tees and tote bags, which are first and foremost attractive and useful goods, but made even more special by their cause. The special needs artist earn an income when you shop with them. Part of profits from the sale of the animal-themed art pieces, gift items and everyday products go to initiatives that support inclusion and celebrate the abilities of the special needs community.
Smile with the passion of The Animal Project
Buoyed by his experience brewing craft beer from his HDB flat, John Wei boldly set his sights on creating a Singapore craft beer brand that can rival imported craft beer. Soon after, Brewlander was born. With this trailblazing spirit and a focus on premium ingredients and a dedication to fresh flavours, the brand is now recognised in the region as a top craft beer brand. Its latest intrepid move is to build a state-of-the-art brewery production facility in Tuas, from where they’ll push out more exciting flavours and new products.
Toast to the passion of Brewlander
A drink infused with not just superfruits, but a sense of heritage — that’s the story behind FreshJoy. Inspired by his father Teo Veoh Seng, a craftsman who maintained Haw Par Villa’s 1,000-odd sculptures for 68 years, as well as his grandfather’s drink stand at Haw Par Villa in the ’60s, Teri Teo wanted to create a product that could encapsulate Singapore’s rich cultural heritage. The result is FreshJoy, a fruit vinegar drink inspired by the stories of the Teo family, with refreshing and nourishing products like Apple Vinegar Drink and Gac Vinegar Drink, which contains Gac, a Southeast Asian superfruit.
Taste the passion of FreshJoy
Jewels Rock Sugar Sticks
Elevating traditional rock sugar to a hip lifestyle product, Jewels Rock Sugar Sticks has been shaking things up since 2016 with its innovative handcrafted and naturally crystallised sugar sticks. With its genesis as a rock sugar company founded in 1947, it reinvented its product for a new generation of consumers looking for unique experiences. The result is aesthetically-pleasing rock sugar sticks in interesting flavours, such as Singapore Sling and durian, which can be used as a stirrer in drinks, or eaten as candy.
Stir with the passion of Jewels Rock Sugar Sticks
Kim Choo Kueh Chang
A Peranakan treasure that has been around since 1945, Kim Choo Kueh Chang’s third-generation custodians are dedicated to preserving their grandma’s recipes and the art of wrapping the well-loved triangular rice dumplings, which remain cult favourites today. They still operate out of their original location at Joo Chiat Place, and are an integral part of the neighbourhood’s identity. They are so popular with locals and tourists alike that they also manage a Singapore Visitor Centre for the precinct of Katong & Joo Chiat. The mission is to share the Peranakan culture and its rich food heritage with all who are willing.
Savour the passion of Kim Choo Kueh Chang
Well-loved among savvy young parents, this food brand deftly modernised old-school ikan bilis powder and brought it to the masses in convenient packs and bottles. Born from stay-home mum Lily Loh’s homemade ikan bilis powder to boost nutrition for her daughter who’s a fussy eater, the brand has since grown by leaps and bounds. Its natural range of powders now includes flavours such as mushroom, scallop and white bait. The idea is to help families add a healthy and delicious dash to home-cooked meals, with flavourful and calcium-rich powders free of MSG, salt and preservatives.
Taste the passion of Lilo
This popiah powerhouse has parlayed the popularity of its spring rolls, which had its beginnings in a small coffeeshop stall started in 1995, into a thriving food manufacturing business. From pastry sheets and shells for kueh pie tee (crispy pastry filled with shredded Chinese turnips and other ingredients) to turnip filling, frozen popiah and innovative ready-to-eat wraps in various flavours, Mr Popiah is all about making great-tasting and preservative-free popiahs easily available to everyone.
Roll with the passion of Mr Popiah
Song Fa Bak Kut Teh
Song Fa is a name that needs no introduction among local food aficionados. From a pushcart in 1969 serving bowls of peppery bak kut teh (pork ribs in peppery broth), Mr Yeo Eng Song’s iconic dish is now available in numerous locations in Singapore and the region, in concept stores which replicate iconic elements from the 1960s. It’s been awarded the Michelin Bib Gourmand for five years (2016 – 2019 & 2021).
The next-generation leadership is on a mission to modernise and pivot, serving up the Song Fa experience via products like bak kut teh spices in retail boxes, while keeping the spirit and authentic taste of their heritage dish alive and piping hot.
Slurp up the passion of Song Fa Bak Kut Teh
The Ice Cream & Cookie Co.
The sight of this ice-cream brand’s stylish and colourful packs already brings happiness, and when you bite into one of their signature ice cream cookie sandwiches, the joy is complete. Started in 2012 as a home bakery operation, The Ice Cream & Cookie Co. has frozen its position as Singapore’s go-to brand for premium ice cream and vegan, gluten-free, dairy-free and plant-based pre-packed ice cream products. Singapore-inspired flavours such as Onde Onde (rice cake balls filled with palm sugar and coated in grated coconut) and Bubble Tea, as well as a range of healthy products for kids with organic ingredients and lower sugar content showcase their trailblazing spirit. Their network of retailers islandwide means they’re poised to compete with international brands.
Chill with the passion of The Ice Cream & Cookie Co.
Uncle Saba's Poppadoms
Amazing but true: Uncle Saba was 75 years old in 2015 when he started Uncle Saba's Poppadoms, Singapore’s only ready-to-eat mini poppadom chips (lentil chips) in a canister. He wanted to give the traditional Indian poppadom a modern upgrade, and turn it into a convenient snack. In just a few years, Uncle Saba, together with his son Sreenivas Saba, propelled the brand to international success, and his super crunchy, halal, gluten-free poppadoms are now available in more than 25 countries. The chips contain more plant-based protein and fibre than traditional potato chips. They are also vegan, cholesterol-free, and have no trans fats. While staying true to the taste of heritage, the brand has pushed the envelope with products like chilli crab-flavoured poppadoms.
Crunch on the passion of Uncle Saba's Poppadoms