The Singapore Tourism Board (STB) is inviting seeking a collaborator to co-develop a non-branded Virtual Influencer (VI) whom consumers can trust for relatable, engaging and inspiring destination content which will expand the ability for STB to connect with target audiences and build preference for destination Singapore.

The objectives of the VI are to:

a. Drive resonance with STB’s target audience;

b. Achieve cost-efficiency for reach and engagement through the VI’s content;

c. Achieve brand lift and increased destination preference; and

d. Maintain and grow the VI sustainably.

STB intends to partner with a collaborator through a two-year collaboration to co-develop and be jointly vested in the on-going success of this new marketing channel.

Please refer to the project brief for more details.

Interested applicants are invited for a briefing scheduled on 21 May 2024 (Tuesday) at 11.00am (SGT) at STB’s Tourism Court (1 Orchard Spring Lane, Singapore 247729). While not mandatory, applicants are encouraged to attend the briefing. Please register for the briefing by emailing Mr. Lim Mu Yao at and Ms. Watt Yi Ting at with names of the attendee(s).

Submissions will close on 18 June 2024 (Tuesday) at 4.00pm (SGT).