STB regularly hosts and organizes Trade and Media familiarization trips to equip participants with product knowledge to inspire their promotion of Destination Singapore.
Support and Sponsorship of Familiarization Trips
We invite Singapore Tourism stakeholders to support/sponsor familiarisation trips to showcase your products and enhance the Singapore Experience.
Familiarisation trips present an opportunity for influential overseas media and travel trade intermediaries to experience destination products and offerings first hand, while allowing you to build strategic relationships and extend your customer base to an overseas market.
STB organises familiarisation trips across all our key source markets for a variety of profiles including Trade, Media and MICE. Details of Specific opportunities are available in the next section.
STB Regional Offices/ HQ
Name of Fam Trip (click for more information)
Held Cities, Country
|27 June - 3 July 2023||STB Greater China||STB Greater China MICE Fam_Jun2023||Singapore|
|July 2023||STB Brussels||STB Brussels Sustainability Fam||Singapore|
|17-21 July 2023 and 14-19 Oct 2023||STB India||STB India Taste Obsession Fam (Jul and Oct 2023)||Singapore|
|20-24 Jul 2023||STB Brussels||STB Brussels Influencer Fam Jul 2023 - Singapore Food Festival||Singapore|
|25-29 July 2023||STB Americas||STB Americas Association Leadership Forum||Singapore|
|25-31 July 2023||STB Americas||STB Americas SFF 2023 Influencer Fam||Singapore|
|27 Jul to 1 Aug 2023||STB Americas||STB Americas Bloomberg Fam||Singapore|
|6 Aug & 9-10 Aug 2023||STB India||STB India NIMA Fam Aug 2023||Singapore|
|28-31 Aug 2023||STB HQ||STB Amway Regional Planners Fam||Singapore|
|Week of 28 Aug 2023||STB South Korea||STB Korea Product Devt Fam||Singapore|
|15-20 Sept 2023||STB Indonesia||STB Indonesia Corporate Fam||Singapore|
|14-18 Oct 2023||STB Brussels||STB Brussels W50BB Media Fam||Singapore|
|14-18 Oct 2023||STB Americas||STB Americas W50BB Media FAM||Singapore|
|17-21 Oct 2023||STB Brussels||STB Brussels Influencer Fam||Singapore|
|26 to 30 Sept 2023 and 13 to 15 Oct 2023||STB Brussels||STB Brussels Influencer Fam||Singapore|
24-27 Oct 2023
|November 2023||STB Brussels||STB Brussels Individual Media Fam||Singapore|
|30 Oct to 3 Nov 2023||STB Brussels||Les Echos Série Limitée Media Fam||Singapore|
|January 2024||STB Brussels||STB Brussels - Individual Media Fam, Belgian adventure and travel TV||Singapore|
|18-21 May 2024||STB Americas||USTOA Sustainability is Responsibility (SIR) Summit (May 2024)||Singapore|
|early May 2025||STB Americas||Sponsorship Opportunity for Virtuoso Symposium 2025 for North American Leisure Trade Decision Makers||Singapore|