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STB regularly hosts and organizes Trade and Media familiarization trips to equip participants with product knowledge to inspire their promotion of Destination Singapore.

Support and Sponsorship of Familiarization Trips

We invite Singapore Tourism stakeholders to support/sponsor familiarisation trips to showcase your products and enhance the Singapore Experience.

Familiarisation trips present an opportunity for influential overseas media and travel trade intermediaries to experience destination products and offerings first hand, while allowing you to build strategic relationships and extend your customer base to an overseas market.

STB organises familiarisation trips across all our key source markets for a variety of profiles including Trade, Media and MICE. Details of Specific opportunities are available in the next section.

Date

STB Regional Offices/ HQ

Name of Fam Trip (click for more information)

Held Cities, Country

27 June - 3 July 2023 STB Greater China STB Greater China MICE Fam_Jun2023 Singapore
July 2023 STB Brussels STB Brussels Sustainability Fam Singapore
17-21 July 2023 and 14-19 Oct 2023 STB India STB India Taste Obsession Fam (Jul and Oct 2023) Singapore
20-24 Jul 2023 STB Brussels STB Brussels Influencer Fam Jul 2023 - Singapore Food Festival Singapore
25-29 July 2023 STB Americas STB Americas Association Leadership Forum Singapore
25-31 July 2023 STB Americas STB Americas SFF 2023 Influencer Fam Singapore
27 Jul to 1 Aug 2023 STB Americas STB Americas Bloomberg Fam Singapore
6 Aug & 9-10 Aug 2023 STB India STB India NIMA Fam Aug 2023 Singapore
28-31 Aug 2023 STB HQ STB Amway Regional Planners Fam Singapore
Week of 28 Aug 2023 STB South Korea STB Korea Product Devt Fam Singapore
15-20 Sept 2023 STB Indonesia STB Indonesia Corporate Fam Singapore
14-18 Oct 2023 STB Brussels STB Brussels W50BB Media Fam Singapore
14-18 Oct 2023 STB Americas STB Americas W50BB Media FAM Singapore
17-21 Oct 2023 STB Brussels STB Brussels Influencer Fam Singapore
26 to 30 Sept 2023 and 13 to 15 Oct 2023 STB Brussels STB Brussels Influencer Fam Singapore

24-27 Oct 2023

STB HQ

STB HQ MICE Trade Fam Association Representatives Oct 2023

Singapore

November 2023 STB Brussels STB Brussels Individual Media Fam Singapore
30 Oct to 3 Nov 2023 STB Brussels Les Echos Série Limitée Media Fam Singapore
January 2024 STB Brussels STB Brussels - Individual Media Fam, Belgian adventure and travel TV Singapore
18-21 May 2024 STB Americas USTOA Sustainability is Responsibility (SIR) Summit (May 2024) Singapore
early May 2025 STB Americas Sponsorship Opportunity for Virtuoso Symposium 2025 for North American Leisure Trade Decision Makers Singapore