requestVCParameter null

STB regularly hosts and organises Trade and Media familiarisation trips to equip participants with product knowledge to inspire their promotion of Destination Singapore.

Support and Sponsorship of Familiarisation Trips

We invite Singapore Tourism stakeholders to support/sponsor familiarisation trips to showcase your products and enhance the Singapore Experience.

Familiarisation trips present an opportunity for influential overseas media and travel trade intermediaries to experience destination products and offerings first hand, while allowing you to build strategic relationships and extend your customer base to an overseas market.

STB organises familiarisation trips across all our key source markets for a variety of profiles including Trade, Media and MICE. Details of Specific opportunities are available in the next section.


STB Regional Offices/ HQ

Name of Fam Trip (click for more information)

Held Cities, Country

Early Mar 2024 STB Korea Busan top 4 Travel Agents’s Singapore Leisure Fam Singapore
Mar 2024 STB Brussels STB Brussels French Top general magazine Singapore
Mar 2024 STB Brussels STB Brussels Belgian Daily Newspaper Singapore
4 - 7 Apr 2024 STB Americas STB Americas Media KOL Fam Trip Singapore
19 - 21 Apr 2024 STB Jakarta STB Jakarta Travel Agent MICE Fam Trip  Singapore
6 - 10 Apr 2024 STB Vietnam STB Vietnam Call for Sponsorship for Celebrity Couple Honeymoon Trip Singapore
29 Apr - 3 May 2024 STB Americas STB Americas Media FAM with Azure Road / Forbes Singapore
1 - 5 May 2024 STB Brussels Netherlands Media Fam Trip Singapore
12 - 15 May 2024 STB Brussels Weekend Knack Fam Media Trip Singapore
18-21 May 2024 STB Americas USTOA Sustainability is Responsibility (SIR) Summit (May 2024) Singapore
May - Aug 2024 STB Vietnam Opportunity to collaborate with Vietnam International Commercial Joint Stock Bank Singapore
1 - 8 June 2024 STB Brussels SQ - TAT - STB Fam Media Trip Singapore
10 - 15 June 2024 STB Americas STB Americas Virtuoso KOL FAM June 2024 Singapore
17 - 20 June 2024 (Tbc) STB Korea STB Korea OTA FAM x June 2024 Singapore
2 - 5 July 2024 STB Greater China STB Greater China Singapore Grand Prix Youtuber FAM (July 2024)  Singapore
14 - 19 July 2024 STB Americas STB Americas Wellness Influencer FAM July 2024 Singapore
31 July - 4 August 2024 STB Greater China STB Greater China TVB's The Miss Hong Kong Pageant Singapore
7 - 11 August 2024 STB London Opportunity for media visit for 3 x UK National Media titles focusing on Singapore as a City in Nature. Singapore
19 - 23 September 2024 STB Europe Singapore
19 - 24 September 2024 STB Americas STB Americas Formula 1 Influencer FAM September 2024 with Major Content Creator Singapore