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STB regularly hosts and organises Trade and Media familiarisation trips to equip participants with product knowledge to inspire their promotion of Destination Singapore.

Support and Sponsorship of Familiarisation Trips

We invite Singapore Tourism stakeholders to support/sponsor familiarisation trips to showcase your products and enhance the Singapore Experience.

Familiarisation trips present an opportunity for influential overseas media and travel trade intermediaries to experience destination products and offerings first hand, while allowing you to build strategic relationships and extend your customer base to an overseas market.

STB organises familiarisation trips across all our key source markets for a variety of profiles including Trade, Media and MICE. Details of Specific opportunities are available in the next section.

Date

STB Regional Offices/ HQ

Name of Fam Trip (click for more information)

Held Cities, Country

Early Mar 2024 STB Korea Busan top 4 Travel Agents’s Singapore Leisure Fam Singapore
Mar 2024 STB Brussels STB Brussels French Top general magazine Singapore
Mar 2024 STB Brussels STB Brussels Belgian Daily Newspaper Singapore
4 - 7 Apr 2024 STB Americas STB Americas Media KOL Fam Trip Singapore
19 - 21 Apr 2024 STB Jakarta STB Jakarta Travel Agent MICE Fam Trip  Singapore
6 - 10 Apr 2024 STB Vietnam STB Vietnam Call for Sponsorship for Celebrity Couple Honeymoon Trip Singapore
1 - 5 May 2024 STB Brussels Netherlands Media Fam Trip Singapore
12 - 15 May 2024 STB Brussels Weekend Knack Fam Media Trip Singapore
May - Aug 2024 STB Vietnam Opportunity to collaborate with Vietnam International Commercial Joint Stock Bank Singapore
1 - 8 June 2024 STB Brussels SQ - TAT - STB Fam Media Trip Singapore
17 - 20 June 2024 (Tbc) STB Korea STB Korea OTA FAM x June 2024 Singapore
2 - 5 July 2024 STB Greater China STB Greater China Singapore Grand Prix Youtuber FAM (July 2024)  Singapore
31 July - 4 August 2024 STB Greater China STB Greater China TVB's The Miss Hong Kong Pageant Singapore
7 - 11 August 2024 STB London Opportunity for media visit for 3 x UK National Media titles focusing on Singapore as a City in Nature. Singapore
17 - 23 September 2024 STB Americas STB Americas Media Fam September 2024 Singapore
19 - 23 September 2024 STB Europe Singapore
19 - 13 September 2024 STB London Sponsorship opportunity for KOL visit for UK KOL Emily Blackwell during Grand Prix Season Singapore (GPSS) Singapore
19 - 24 September 2024 STB Americas STB Americas Formula 1 Influencer FAM September 2024 with Major Content Creator Singapore
26 - 29 September 2024 STB Brussels STB Brussels Media Fam September 2024 Singapore
3 - 8 October 2024 STB Americas STB Americas Media FAM with Freelance Journalist Evie Carrick Singapore
6 - 10 October 2024 STB Brussels  STB Brussels Media Fam October 2024 Singapore
7 - 13 October 2024 STB Americas STB Americas Foodie Influencer FAM October 2024 with Major Content Creator Singapore
19 - 21 October STB Americas STB Americas Lifestyle Influencer FAM trip with Carly Silverman Singapore
20 - 22 October STB Greater China STB Greater China MICE Fam Oct 2024 Singapore
28 - 31 October 2024 STB Korea STB Korea MICE Travel Agents CEO FAM x October 2024 Singapore
1 - 11 November 2024 STB Americas STB Americas Influencer FAM October 2024 with lifestyle influencer and podcast host Singapore
20 - 24 November 2024 STB India C-suite Corporate Leaders familiarisation trip Singapore
18 - 22 May 2026 STB Americas Sponsorship Opportunity for Virtuoso Symposium in May 2026  Singapore