STB regularly hosts and organizes Trade and Media familiarization trips to equip participants with product knowledge to inspire their promotion of Destination Singapore.

Support and Sponsorship of Familiarization Trips

We invite Singapore Tourism stakeholders to support/sponsor familiarisation trips to showcase your products and enhance the Singapore Experience.

Familiarisation trips present an opportunity for influential overseas media and travel trade intermediaries to experience destination products and offerings first hand, while allowing you to build strategic relationships and extend your customer base to an overseas market.

STB organises familiarisation trips across all our key source markets for a variety of profiles including Trade, Media and MICE. Details of Specific opportunities are available in the next section.


STB Regional Offices/ HQ

Name of Fam Trip (click for more information)

Held Cities, Country

7-11 April 2023

STB Americas

STB Americas Journalist Fam April 2023


May 2023

STB Americas

STB Americas Travel Influencers FAM Trip


June 2023

STB Americas

STB Americas x Love Bonito Partnership Influencer Media Trip


12-15 June 2023 STB South Korea STB Korea OTA Fam Singapore
22-26 June 2023 STB Americas STB Americas Market Hackathon Trip to Singapore June 2023 Singapore
23-27 June 2023 STB Vietnam STB Vietnam Fam for Wellness Festival Singapore (Media and KOLs) Singapore
17-21 July 2023 and 14-19 Oct 2023 STB India STB India Taste Obsession Fam (Jul and Oct 2023) Singapore
20-24 Jul 2023 STB Brussels STB Brussels Influencer Fam Jul 2023 - Singapore Food Festival Singapore
25-29 July 2023 STB Americas STB Americas Association Leadership Forum Singapore
6 Aug & 9-10 Aug 2023 STB India STB India NIMA Fam Aug 2023 Singapore

24-27 Oct 2023


STB HQ MICE Trade Fam Association Representatives Oct 2023