What is TXI?
The Tourism Transformation Index is a self-assessment tool that was developed specifically for the tourism sector.
It is designed to guide Singapore tourism organisations regardless of size and industries to future proof businesses by providing a holistic diagnosis of the current state of transformation, information about where the business stand among industry peers and recommendations to stay relevant and thrive.
Transformation when done right, it will not just hedge business against disruptions, but also to accelerate the potential exponentially, thus the acronym TXI.
A Framework To Measure Transformation Across The Tourism Sector
Transformative Leadership
A strong leadership leads by example and make decisions that will inculcate an organisational culture that encourages agility, collaborations, experimentation and innovation to advance on their transformation journey.
Customer At the Centre
Customer-led transformation is a radical commitment to understanding customer behaviour, putting customer experience is at the helm of any business decision and deepening customer centricity and engagement to drive positive business outcomes.
Transformation at Speed and Scale with Strong Enablers
Supporting the transformative leadership and a customer centric transformation would be the key enablers Data, Innovation, Processes and Technology which are platform and processes that helps to augment the business’ transformation agenda.
Six Domains of Transformation for TXI
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Who is TXI for
TXI is developed for Singapore-based tourism companies that owns and provides products or services to visitors in Singapore.
To ensure TXI score is an accurate representation of your organisation's actual state of transformation, TXI assessment should be taken by your organisation's senior management
Benefits of TXI
Know Your State of Transformation
TXI is a starting point for your organisation's transformation journey. You may use the TXI results to have a conversation with your leadership team to develop or refine your transformation strategy.
Industry & Sector Benchmark
TXI benchmark will allow you to know where your organisation stand amongst peers. Letting you know of the shifts and trends of your industry.
Reports & Recommendations
TXI results and recommendations will guide your organisation to prioritise areas to work on. If you are keen to find out more about the recommended programs, please reach out to your STB account managers for more details.
Access to Exclusive STB Programs
Organisations who have completed their TXI assessment may get early invitations to exclusive STB’s programs.
Find out more about TXI and Digital Transformation in Tourism
Learn more about what Digital Transformation means for the industry and find out how your company can tap on the TXI to transform in our white paper “Beyond COVID-19 – Tourism Transformed”