A few words from Assistant Chief Executive of Marketing Group.
As we prepare to recover from COVID-19, marketing is a critical growth driver for all tourism businesses - but only if it is effective. You may be a small outfit or have limited budgets but you can still be effective.
If you are looking to upskill yourself or your staff in effective marketing, STB is glad to support you on that journey. STB Marketing College is a learning and development programme addressing marketing principles and marketing challenges specific to the tourism industry. The resources are completely free.
"If you can't tell it, you can't sell it," was Beth Comstock's take on the way to capture minds. As you upskill in marketing, I hope you will be able to tell your story well and help us position Singapore as a choice destination for business and leisure. All the best in your learning endeavours!