Annual Reports

2021/2022 was a pivotal year for Singapore tourism, with strong signs of renewed demand as our industry partners pushed the boundaries of innovation.

Together with STB, our tourism sector invested in new capabilities, creative marketing and distinctive experiences, to ensure that Singapore remains a vibrant and attractive destination for years to come.

Find out more in STB’s Annual Report 2021/2022: Reset, Recover, Reignite, as we forge ahead to build a dynamic tourism landscape: Click here.

View past Annual Reports

Marketing Strategy Report

Singapore Tourism Board's medium-term marketing strategy aims to rally the industry in tackling the increasingly complex tourism landscape. Grounded in insights and research, the marketing strategy was developed through in-depth study, analysis and consultation with local and international experts and industry players across the fields of marketing and travel. The vision for Destination Singapore is to build on our foundational strengths to achieve agile, bold and creative destination marketing that inspires and delivers results. Read the full report here​.

Tourism Industry Conference Paper

The Tourism Industry Conference Paper 2013 assesses the medium term outlook for the tourism sector and outlines STB’s strategies to secure quality tourism growth. The paper can be accessed here.