Annual Reports

The Annual Report 2019/2020: Stronger Together, details our achievements in 2019 and the challenges we are overcoming in 2020. 

We invite you to read about our tourism industry’s efforts to enhance Singapore as a key destination, and how we achieved a fourth consecutive year of growth in international visitor arrivals and tourism receipts in 2019. 2020 has been vastly different. Find out more about how we dealt with the early days of the pandemic, our close partnership with the industry and our path to recovery.

The Annual Report can be accessed here.

View past Annual Reports

Marketing Strategy Report

Singapore Tourism Board's medium-term marketing strategy aims to rally the industry in tackling the increasingly complex tourism landscape. Grounded in insights and research, the marketing strategy was developed through in-depth study, analysis and consultation with local and international experts and industry players across the fields of marketing and travel. The vision for Destination Singapore is to build on our foundational strengths to achieve agile, bold and creative destination marketing that inspires and delivers results. Read the full report here​.

Tourism Industry Conference Paper

The Tourism Industry Conference Paper 2013 assesses the medium term outlook for the tourism sector and outlines STB’s strategies to secure quality tourism growth. The paper can be accessed here.