Annual Reports

Our Annual Report 2017/2018: There’s No Place Like This! encapsulates what Singapore is all about. There is no place quite like Singapore, home to incredible experiences and driven by passionate people who draw inspiration from this constantly evolving, re-inventing city. This is indeed where all our passions are made possible.

​Our tourism sector produced another record performance in 2017 with tourism receipts and international visitor arrivals hitting new highs for the second year in a row. We could not have achieved this without the support and dedication from all of you in the industry.​​

The Annual Report can be accessed here.

View past Annual Reports

Marketing Strategy Report

Singapore Tourism Board's medium-term marketing strategy aims to rally the industry in tackling the increasingly complex tourism landscape. Grounded in insights and research, the marketing strategy was developed through in-depth study, analysis and consultation with local and international experts and industry players across the fields of marketing and travel. The vision for Destination Singapore is to build on our foundational strengths to achieve agile, bold and creative destination marketing that inspires and delivers results. Read the full report here​.

Tourism Industry Conference Paper

The Tourism Industry Conference Paper 2013 assesses the medium term outlook for the tourism sector and outlines STB’s strategies to secure quality tourism growth. The paper can be accessed here.