Singapore’s tourism sector demonstrated resilient recovery in 2023, overcoming headwinds and strong global competition.
As we celebrate 60 years of tourism excellence, we are committed to writing new chapters of our tourism story.
Included in this year’s annual report is the inaugural edition of our sustainability report, which highlights our achievements in the implementation of the Sustainable Tourism Strategy and efforts demonstrated to meet GreenGov.SG requirements. We will continue to ensure our sustainability efforts for the tourism sector contribute to the Singapore Green Plan.
Find out more in STB’s Annual Report 2023/2024: Celebrating 60 Years of Tourism Excellence here.
Singapore Tourism Board's medium-term marketing strategy aims to rally the industry in tackling the increasingly complex tourism landscape. Grounded in insights and research, the marketing strategy was developed through in-depth study, analysis and consultation with local and international experts and industry players across the fields of marketing and travel. The vision for Destination Singapore is to build on our foundational strengths to achieve agile, bold and creative destination marketing that inspires and delivers results. Read the full report here.
Tourism Industry Conference Paper
The Tourism Industry Conference Paper 2013 assesses the medium term outlook for the tourism sector and outlines STB’s strategies to secure quality tourism growth. The paper can be accessed here.
