2022/2023 saw the gradual full reopening of Singapore, supported by intensive efforts to drive robust tourism growth.
As international travel makes a strong comeback, we partnered with tourism stakeholders to transform and future-proof the sector. We invested in deepening technological capabilities of the sector, introduced new and refreshed tourism experiences and launched engaging global marketing campaigns to inspire travel and increase mindshare of Destination Singapore.
Find out more in STB’s Annual Report 2022/2023: Envision, Embark, Excite here.
Marketing Strategy Report
Singapore Tourism Board's medium-term marketing strategy aims to rally the industry in tackling the increasingly complex tourism landscape. Grounded in insights and research, the marketing strategy was developed through in-depth study, analysis and consultation with local and international experts and industry players across the fields of marketing and travel. The vision for Destination Singapore is to build on our foundational strengths to achieve agile, bold and creative destination marketing that inspires and delivers results. Read the full report here.
Tourism Industry Conference Paper
The Tourism Industry Conference Paper 2013 assesses the medium term outlook for the tourism sector and outlines STB’s strategies to secure quality tourism growth. The paper can be accessed here.