In the past five years, Singapore’s shopping and F&B landscapes have evolved tremendously, fuelled by buoyant demand within Singapore and from other Southeast Asian economies, as well as the opening of the two Integrated Resorts (IRs).
Shopping and F&B are key contributors of Tourism Receipts. Based on the Overseas Visitors Survey 2012, shopping accounts for approximately 21 per cent of our TR while F&B contributes 10 per cent.
STB works closely with industry partners to create a vibrant dining and retail landscape to ensure Singapore remains an attractive destination to visitors. Working in partnership with other agencies such as Spring Singapore, International Enterprise Singapore and the Economic Development Board of Singapore, the team continuously facilitates new investments into Singapore, and focuses its efforts on industry development, strengthening businesses, and anchoring platforms that promote innovation and talent development.
Singapore’s retail scene has undergone an expansion in the past few years, led by developments in Orchard Road and Marina Bay. In 2010, approximately 100,000 sqm of retail space were added onto Orchard Rd with another 75,000 sqm being added to Marina Bay, attributable mainly to The Shoppes at the Marina Bay Sands.
According to a CBRE survey in 2011 which mapped the global footprint of 323 of the world’s top luxury, fashion and lifestyle retailers across more than 200 cities, Singapore was featured among the world’s top 10 destinations for luxury retailers with 69 per cent of the global luxury and business fashion brands having a presence here.
Key events for the shopping calendar include the long standing Great Singapore Sale and more recently, the Asia Fashion Exchange, a pan-Asian fashion event encompassing a fashion festival, a fashion tradeshow, a regional design competition and conference. STB continues to work closely with industry partners and relevant agencies to foster a dynamic and vibrant retail industry so that Singapore remains appealing as a shopping destination for tourists.
Singapore has always been well known for our hawker food. Based on STB’s consumer segmentation survey, 60 per cent of visitors partake of our local cuisine, attesting to the importance of our local hawker food for tourism.
In recent years, the restaurant scene in Singapore has witnessed a boom, presenting new dining opportunities for our visitors. More and more restaurants have opened up in the past five years, up from 2,041 in 2008 to a total of 2,426 in 2012, according to the Department of Statistics.
Numbers aside, the bar has also been raised with renowned chefs like Joël Robuchon, Tetsuya and Jamie Oliver opening restaurants here. Several of our local restaurants and chefs have also won international accolades. For instance, Chef Janice Wong was crowned Asia’s Best Pastry Chef by Asia’s 50 Best Restaurants in 2013 and 2014, while Restaurant Andre was named among the top 10 restaurants “worth taking a plane ride for” by the New York Times in 2010 in addition to being ranked #6 by Asia’s 50 Best Restaurants in 2014.
Many food-related events take place throughout the year, including the World Gourmet Summit, Savour and Chefs with Altitude. Singapore also played host to the launch of Asia’s 50 Best Restaurants, an industry awards event that honours Asia’s top 50 restaurants, attesting to the dynamic and bustling dining scene in Singapore. As a diverse and vibrant dining landscape is important for tourism, STB collaborates closely with industry partners to anchor key initiatives and events that spur industry excellence, support capability development and profile our local chefs, restaurants and food.