Joint Promotion Opportunities

1. STB Greater China is calling for interest from all Singapore stakeholders for an opportunity to offer your products and experiences to the higher yield / higher spending / quality travellers in the Chinese travel market.

Background	STB Greater China office is compiling a compendium of high-quality products and experiences in Singapore that are suitable for the higher yield individuals for sharing with travel trade in market. This is to support our drive for quality tourism. These experiences should be catered to the premium and higher net worth crowd, 1) with a sense of exclusivity 2) high quality experience 3) high degree of service 4) cater to a Mandarin-speaking audience It should not be for the mass traveller, provide a generic or bad experience, or only provide non-Mandarin services. Ideal group sizes would be for up to 10 pax. This compendium would enhance our Premium Travel Agents awareness of the high-quality offerings Singapore has to offer, which could influence their recommendation of Singapore over other premium destinations.
Audience	Higher yield / Higher spending / Quality travellers
Advertising Promotion	STB Greater China will share the compendium across as many platforms as possible, including but not limited to: Timely sharing with Premium Travel Agents Updates in STB trade WeChat groups Updates on STB leisure trade mini-programme STB in-market roadshows
Who can Apply and How to Apply?	STB Greater China is inviting Singapore-based stakeholders who are interested to offer high-quality products and experience for the Chinese market.. Who Can Apply? Attractions Tour & experience companies Other service providers (retail, dining, transport etc) How to Apply: Simply fill in the form online and you will be contacted by STB Greater China with further details. Access to the form: https://form.gov.sg/66fa0f4b73e92d742029d3df
Criteria for inclusion	Singapore stakeholder must provide a product or experience with appeals and caters to the specific target audience. No fees are involved. STB reserves the right to determine which products will be featured on its platforms.
For any queries, please contact:	Sun Lin: LIN_Sun@stb.gov.sg Ghim: CHIA_Ghim_Chuan@stb.gov.sg Shawn: Shawn_LAI@stb.gov.sg Deadline: 16 October 2024

2. STB Europe is calling for interest from Singapore hotel industry stakeholders for an opportunity to work with trade partners on joint B2B and B2C campaigns.

Background	STB Europe works with a number of different trade partners (TOs, TAs, OTAs, Airlines & GDS) to promote destination Singapore to European travellers.
Objectives	Joint B2B or B2C promotions to drive European visitors to Singapore To offer European travellers an incentive to stopover in Singapore
Details	STB Europe will facilitate introductions and conversations between our trade partner and Singapore hotel stakeholders Interested Singapore stakeholders can provide attractive rates for a stopover product (so a 48hrs length of stay) to these partners
For any queries, please contact:	Anisha Singh, Senior Manager, STB London (Anisha_singh@stb.gov.sg) Please reach out to the STB point of contact via the above email to register if you are interested.

3. Join us for an opportunity to increase your product visibility on the Americas market [free to participate].

Background	STB Americas works closely with the leisure travel trade in the United States and Canada to raise the awareness of Singapore as a destination for their clients. We are developing a self-familiarisation programme for the travel advisors to encourage them to have first-hand experience of Singapore and be able to recommend the destination to their clients. The self-familiarisation programme will offer advisors trade discounts at Singapore hotels, attractions, restaurants, tours, and airlines. This will serve as an incentive for the advisors to become familiar with Singapore and build their confidence in recommending and booking the products they experienced for their clients. Together, we are increasing awareness and potential bookings for Singapore. We invite all interested stakeholders to participate in this special promotion to the North American advisors. How does it work: To participate, we ask you to provide a discount/deal for your product for the self-fam to encourage the travel advisors to sample your product. You decide the requirements, e.g. the preferential rate/deal for your product, black-out dates and any other restrictions as needed. A suggestion is to allow for ‘X’ number bookings per day/week/month, etc. Existing trade offers are welcome. The offer should be made available from September 2024 – December 2025. Possibility to amend the offer during the promotional period. The advisors will book directly with the supplier and will be required to provide their company information along with IATA or a preferred identification by the supplier. Examples of offers and how they can look like (determined by you): Hotels: XX% off on 3 hotel nights, 3 nights for the price of 1, upgrade when available, etc. Airlines: Special rate for airline travel, e.g. 75% off qualified fare, etc. Tour / Experience: 2 people for the price of 1, XX% discount per person. Attractions: 2 people for the price of 1, XX% discounted entrance fee. Restaurants: Special menu at prix fix price, welcome drink, or XX% of a lunch/dinner
Audience	Travel Advisors in the United States and Canada including: Consortiums (Virtuoso, Travel Leaders Network, Signature Travel Network, AMEX, Ensemble and more) Independent luxury travel advisors Tour operator reservation staff and more…
Advertising Promotion	STB Americas will build an advertising promotion around the campaign to reach a qualified audience of travel advisors not limited to: Digital advertising company Internal Singapore-centric travel advisor databases Tour operator reservation and sales staff
Who can Apply and How to Apply?	STB Americas is inviting Singapore-based suppliers who are interested in increasing their North American presence and infinity for their Singapore products. Who Can Apply? Airlines Hoteliers & hotel chains Attractions Tour & experience companies Restaurants How to Apply: Simply fill in the form online and you will be contacted by STB Americas with further details. You can access the form here.
Criteria for inclusion	Singapore partner must provide a discount to benefit the travel advisor that would entice the advisors to travel to Singapore and experience the product firsthand. No fees are involved.
For any queries, please contact	Britt Sorensen Ulrich, Sr. Manager, Leisure Trade at STB America Britt_ulrich@stb.gov.sg Tel: +1 917 543 4075 (WhatsApp/Signal, Call) Deadline: 9 October 2024

4. Opportunity for listing of businesses on the Tourism Cares’ Meaningful Travel Map. STB Americas is calling for meaningful, sustainable, and impactful businesses that are creating positive impacts for the local community to be included in this map. Free to apply and to be listed.  

Background.	STB Americas is expanding on its responsible tourism path with Tourism Cares in 2024. About Tourism Cares and STB Americas’ Involvement Tourism Cares is a non-profit organisation dedicated to the long-term survival of the travel and tourism industry. Since its inception, as a supporting foundation for United States Tour Operator Association (USTOA) in 1998, Tourism Cares’ mission is to unite the travel industry and be a catalyst of positive social, environmental, and economic impact for the people, local communities, and places of travel. It is dedicated to a thriving travel industry by advancing its positive social, environmental, and economic impact to help people and places thrive. They bring the ‘why’ and ‘how’ of meaningful travel to create actionable, positive change and sustainable solutions in communities around the world. Tourism Cares currently has over 160 members from all tourism segments, including major brands like Intrepid, Tauck, American Society of Travel Advisors, Delta Air Lines, AA Travel, TripAdvisor, Expedia and more. STB Americas became a member of Tourism Cares in 2024 and sees the membership as a natural extension of the sustainable and meaningful tourism journey that we are promoting in North America and globally. What is Meaningful Travel? Meaningful travel ensures direct benefits for host communities, protects cultural and environmental assets, and connects guests with destinations in a deeper way. By coming together as a united industry, tourism can better serve the people and places of travel in an equitable and sustainable way. What is the Meaningful Travel Map? It is a tool that directly connects the travel trade and sustainably minded visitors with authentic, community-led enterprises, products, services, accommodations, and tours. In addition, the Meaningful Travel Map is a B2B tool that helps the travel trade and sustainably minded travellers easily source organisations making positive social and environmental impacts in destinations. This interactive global map directly connects travel professionals (such as tour operators, travel advisors, and suppliers) with sustainable, community-led enterprises, products, services, accommodations, and tours, creating a competitive advantage to the growing consumer demand of sustainable travel and providing direct impact on the people and places of travel. Take a look at how the Map works.
Objectives	Raise awareness of the value that responsible and meaningful travel can have both on Singapore communities and on travelers. Connect tourism buyers (tour operators and travelers) directly to meaningful, impactful organizations, communities and experiences demanded by travelers. Enabling community-led experiences, products and tours to expand their reach globally. Impact organizations, dedicated to improving the local community and environment, such as social enterprises, non-profits and community-based tourism. Enhance visibility of Singapore of as one a social enterprise with local communities and experiences that impact the local people and communities.
Details	STB Americas is inviting qualifying tourism and travel companies who are driving positive impact in the local community or the environment to be listed on the Meaningful Travel Map. Who Can Apply? Community led organisations Community led tourism experiences Impactful tour experiences Impactful local restaurants Impactful accommodations/hoteliers
Audience	Global Travel Trade Professionals with a focus on providing meaningful travel to their clients. Local communities Tour Companies Restaurants Tourism Related Suppliers (e.g., other CVBs/NTOs, travel consortiums, etc.)
Criteria for inclusion	Please view the overall criteria here to see if your company / organisation is applicable for inclusion into the Meaningful Travel Map Click here to apply. It is free to apply and to be included in the Meaning Travel Map, i.e. no fees are involved.
For any queries, please contact.	Britt Sorensen Ulrich, Sr. Manager, Leisure Trade at STB Americas Britt_ulrich@stb.gov.sg Tel: +1 917 543 4075 (WhatsApp/Signal, Call) Deadline: 31 August 2024

5. STB Europe is calling for interest from Singapore hotel industry stakeholders for an opportunity to work with Amadeus GDS.

Background	STB Europe has established a partnership with Amadeus - the GDS platform - to promote destination Singapore to European travellers.
Objectives	Joint B2B promotion to drive European visitors to Singapore through the travel agent networks on GDS platform To offer European travellers an incentive to stopover in Singapore
Details	STB Europe will facilitate introductions and conversations between Amadeus and Singapore hotel stakeholders Interested Singapore stakeholders can provide attractive rates for a stopover product (so 24 hrs – 48hrs length of stay) to travel agents through Amadeus STB will be promoting the destination via banner ad placements within the GDS with a call-to-action to click through to a landing page where Amadeus will host the hotel product deals
For any queries, please contact	Anisha Singh, Senior Manager, STB London (Anisha_singh@stb.gov.sg) Please reach out to the STB point of contact via the above email to register if you are interested.