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The need for digital transformation has been accelerated by COVID-19, more so for tourism than other industries. In the new normal, the experience of travelling will be also be fundamentally altered, reinforcing the urgency for the tourism industry to transform. Given these consumer shifts and industry challenges, the STB has developed the STB Tech Recovery Guide to outline the 5 key focus areas for the industry to act on to deliver a safe, seamless and delightful visitor experience.

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