MTV and Live Nation Join Forces to bring
Singapore / Hong Kong, 19 May 2006 – The inaugural MTV Centrestage Singapore, a celebration of live music, is set to rock the nation on 10th of July at the Singapore Indoor Stadium with music icons Coldplay. Staged by Live Nation and MTV Centrestage, COLDPLAY TWISTED LOGIC TOUR 2006 will be presented by Nokia Nseries and supported by Singapore Tourism Board. Coldplay, one of the most awarded bands in the world with 4 Grammies, 4 Brits, 9 MTV Awards and countless others under their belt, will be performing at this one-night only concert, the only Southeast Asia stop in their 2006 tour.
The vanguard of new wave British rock, Coldplay stands as one of the five biggest bands in the world. Coldplay are Guy Berryman (bass), Jonny Buckland (lead guitar), Will Champion (drums), and Chris Martin (vocals, guitar, keyboards). Formed in London in 1998, the band signed to Parlophone the following year. Coldplay’s first two albums, Parachutes (2000) and A Rush Of Blood To The Head (2002), have sold over 16 million copies worldwide. X&Y, their most recent album released last year, was recorded in the UK and was produced by Danton Supple (Morrissey, Elbow), Ken Nelson (Badly Drawn Boy, Kings of Convenience) and the band.
“At MTV, we always believe in creating exciting content and showcases for our audience and MTV Centrestage, a celebration of live music, is a testament to that commitment,” said Mishal Varma, Senior Vice-President of Programming and Talent Artist Relations, MTV Networks International Creative (Asia-Pac). “Together with Live Nation, we are very excited to bring Coldplay to Singapore and give their fans access to this one-night only concert.”
Said Oliver Chong, Director, Cluster Development (Events & Entertainment), Singapore Tourism Board, “Singapore has always been a must-stop destination for many of the world’s best acts in the performing arts and music scene. Coldplay is certainly internationally acclaimed and enjoys a vast following worldwide as well as in the region. We look forward to receiving the band as well as many of their fans whom we hope will descend on Singapore to lend their support this July.”
“Since the initial announcement of the four-year MTV Networks Asia-STB strategic alliance in February this year, there has been much media and public anticipation of the series of 17 events slated for Singapore between 2006 and 2009. Hence, we are very pleased to welcome the annual MTV Centrestage to its permanent home here in Singapore. MTV’s top-rate events will enhance Singapore’s position as a vibrant lifestyle destination that offers world-class entertainment and an exciting schedule of international events, thereby boosting our efforts to become the Entertainment Capital of Asia,” continued Mr Chong.
Nokia lends its support to MTV Centrestage as the Presenting Sponsor in Singapore, having previously collaborated with MTV and STB for MTV Fashionably Loud in March this year. “Nokia delights in bringing people together through music - it is a natural extension to our vision of Connecting People," said Chris Carr, General Manager of Nokia Singapore. "Nokia has blazed a trail for music on mobiles - from personalized ringing tones to integrated FM radios and MP3 support. We are particularly excited about the newly launched full-featured, music-optimized Nokia N91 mobile jukebox, which features 4GB of music storage."
"As the world's largest manufacturer of digital music players, Nokia is leading the charge to make mobile music widely accessible to consumers worldwide, “ Carr added.
Tickets for this showcase are on sale at all SISTIC outlets from 19 May 2006. Ticket prices are at SGD$168, SGD$148, SGD$118 and SGD$68. For more information on ticket sales, please visit www.sistic.com.sg
As part of the lead up to the July 10th concert, MTV channels throughout Asia will offer their viewers unique opportunities to experience MTV Centrestage including:
One viewer each from Australia, China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan and Thailand will also have a chance to catch Coldplay live in Singapore at MTV Centrestage. An online contest where viewers prove that they are the biggest Coldplay fan will be run on www.mtvasia.com from 26 May to 30 June 2006. A trip to MTV Centrestage Singapore including VIP seats at the concert and a new Nokia N91 mobile jukebox phone awaits the winner from each country.
MTV will air three exclusive Coldplay programming specials across its channels in Asia prior to the showcase in Singapore. All Eyes on Coldplay – a half hour special where leading artists ask the band about their albums and tours; MTV Live – Coldplay – an intimate concert taped at a church in East London which premiered exclusively across MTV channels worldwide the night before the launch of X&Y last year; and a 30-minute music special showcasing Coldplay’s hits.
Coldplay has been a part of many recent MTV events including the 2005 Europe Music Awards in Lisbon and the 2005 Video Music Awards in Miami. For more information on Coldplay, please visit www.coldplay.com
Note to Editor
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About MTV Networks Asia
MTV Networks Asia Pacific comprises three distinctly branded channels in the region reaching more than 300 million households: MTV, the world’s largest television network and the leading multimedia brand for youth; Nickelodeon, the leading entertainment brand dedicated exclusively to kids; and VH1, the music video network that keeps adult viewers connected to the music they love. In Asia, MTV and Nickelodeon’s businesses also include branded consumer products, programme sales and digital media comprising of eight websites and mobile platforms. MTV Networks Asia Pacific has a total of 20 channels which are seen via 24-hour and programming blocks.
About Nokia
A market leader in the cellular industry in Asia Pacific, Nokia provides innovative, industry leading and market-relevant technology and products to around 20 diverse markets in the region.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com
You may visit the Nokia Asia-Pacific website at http://www.nokia-asia.com or the Nokia Group website at http://www.nokia.com
Singapore's Events & Entertainment Scene
A destination that is a unique blend of the best of the modern world and rich cultures, Singapore is a cosmopolitan city that is brimming with vibrancy and lifestyle options. Visitors are spoilt for choice with the variety of quality entertainment offerings which includes world-class shows and musicals, dusk-till-dawn dance parties, acclaimed arts performances and brand new nightspots.
Iconic international brand names and world-class home-grown products that enjoy strong international appeal have placed Singapore on the global party map and injected much buzz to the city's leisure options after dark. Zouk continues to reign as one of the top dance clubs in the world. 2005 marked a wave of new nightlife products from the super club MoS, to concept bars and chill-out venues such as Eski Bar, The Balcony, Loof, as well as premium shows like Crazy Horse Paris. The entertainment landscape will be further enhanced in 2006 with the launch of the integrated entertainment complex St James Power Station and the completion of other nightspots within The Cannery at Clarke Quay. Singapore is also the must-stop destination for many of the world’s best acts in the performing arts and pop scene, with a buzzing annual events calendar boasting signature Uniquely Singapore festivals, performances and events.
The city currently has one of the most empowering legislations on operating hours for entertainment outlets, encouraging many lifestyle sectors to open till late, or even round-the-clock, especially in key entertainment and tourist zones. With 24-hour entertainment licensing for precincts and the lifting of the designated dance floor rule, the city looks set to be transformed into an exhilarating party ground. These efforts boost Singapore's vision to become the Entertainment Capital of Asia, moving the city toward attracting 17 million visitors and S$30 billion in tourism receipts by 2015, while enhancing tourism as a key driver of the country's economic growth.
In February 2006, MTV Networks Asia and the Singapore Tourism Board (STB) formalised a four-year strategic alliance, which will welcome a series of signature MTV and Nickelodeon events to Singapore between 2006 and 2009. The benchmark alliance is expected to attract 100,000 foreign visitors to Singapore specifically to attend the events, as well as spur Singapore's entertainment industry as a whole, bringing about significant economic benefits for at least the next four years. For more details on the announcement of the MTV-STB partnership (23 February 2006), please visit the Press Room at www.stb.gov.sg
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