Collaboration between Singapore Tourism Board and Warner Music Singapore sees the American singer-songwriter providing fresh lens on Singapore’s multitude of offerings
GRAMMY-nominated singer, songwriter and producer Charlie Puth reimagines the sights and sounds of Singapore in a video which features spots such as the Marina Bay (left) and The Projector (right).
Singapore, 16 September 2022 – Singapore Tourism Board (STB) is partnering with Warner Music Singapore and GRAMMY-nominated singer, songwriter and producer Charlie Puth in a creative collaboration to showcase Singapore’s destination offerings, as part of STB’s SingapoReimagine campaign. The international recovery campaign welcomes travellers to realise their passion for travel through fresh and innovative experiences in Singapore.
The collaboration, which will culminate in a video released in October this year, features the multi-platinum artist’s travels around the city. Charlie will reimagine Singapore up-close and personal through his musical lens as he converses and shares his experiences, while exploring the different sights and sounds, from iconic spots to hidden gems.
The partnership, which is Charlie’s first-ever collaboration with a destination, includes a private showcase for invited guests at Singapore’s iconic Raffles Hotel.
“This is my third time in Singapore, and each time there’s something new to learn and discover. But this visit is extra special, because I’m using the details of everyday life in this city to tell a story through music. Singapore is full of colours and unique sounds at every turn. That’s what makes it so fascinating, and that’s what inspires me when I make music,” said Charlie Puth, who is back in Singapore after four years to promote his latest album, CHARLIE, due October 7th via Atlantic Records.
Discovering all Singapore has to offer, Charlie’s one-week trip included Here Is SG, the latest photo-worthy spot and interactive space at Marina Bay waterfront promenade, as well as Long Bar at Raffles Hotel which is home to the national cocktail Singapore Sling. Charlie also explored lesser-known locations such as The Projector, a historic movie theatre turned independent creative platform; Joo Chiat, with its eclectic mix of offerings including home-grown favourites such as Chin Mee Chin and local brand, Onlewo; and Offtrack, a concept bar for music and culture enthusiasts. Charlie taps on his musicality to interact with the symphony of sounds unique to each location, as he soaks in these unique experiences and shares his personal journeys and thoughts.
Ms Choo Huei Miin, Director, Brand, STB, said: “The sights and sounds of our city is a great match with Charlie’s passion and creativity. We were thrilled that Charlie chose Singapore as the only destination in Asia for his album promo, giving us the opportunity to work with Warner Music to showcase our diverse offerings through his talent. As international travel recovers, such creative collaborations help us reach a global audience and position Singapore as a must-visit destination that offers unlimited possibilities.”
Mr Gerald Ang, Managing Director, Warner Music Singapore, said: “It’s a privilege to have a global superstar like Charlie Puth play such an integral part of STB’s SingapoReimagine campaign. Charlie’s musical talent and boundless creativity comes together perfectly to bring the Singapore experience to his fans in an authentic and imaginative way.”
The campaign will launch across STB and Charlie Puth’s social media platforms in October. Catch the trailer on 17 Sep, 11am SGT. Images and the trailer can be accessed here.
About Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
SingapoReimagine is an international campaign to rally local and global communities to reset and revive tourism, while building the anticipation for travel to Singapore. As travel gradually resumes, STB aims to reignite the passion to travel by showcasing how Singapore has reimagined itself through fresh and innovative experiences.
About Charlie Puth
Charlie Puth has proven to be one of industry’s most consistent hitmakers and sought-after collaborators. Puth has amassed eight multi-platinum singles, four GRAMMY nominations, three Billboard Music Awards, a Critic’s Choice Award, and a Golden Globe nomination. His 2018 GRAMMY-nominated LP, Voicenotes, was RIAA Certified Gold only four days after its release and has logged over 5.6 billion streams worldwide. Puth’s 2020 collaboration with Gabby Barrett on their “I Hope” Remix earned him his fourth top 10 track on the Billboard Hot 100, hit number one on the Billboard “Adult Pop Songs” chart, and won a 2021 Billboard Music Award for “Top Collaboration.” Puth also co-wrote and produced The Kid Laroi and Justin Bieber’s record-breaking single, “Stay,” which quickly become one of the biggest songs of 2021 and holds the title for the longest-reigning No. 1 on the Billboard Global 200 chart and the first to lead it for double-digits - spending a total of eleven weeks at the top of the chart. Puth is currently gearing up to release his highly anticipated third studio album CHARLIE, due October 7th via Atlantic Records. Teasing the project with latest releases “Left and Right [feat. Jung Kook of BTS],” “Smells Like Me,” “That’s Hilarious” and “Light Switch,” CHARLIE, has already surpassed 1 billion global streams, despite not being released yet. Known for giving fans a glimpse of his creative process via TikTok, Puth has taken his followers along every step of the way while developing his most vulnerable album to date.
About Warner Music Group
With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over 1 million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company, as well as consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; and UPROXX, the youth culture destination. Follow WMG on Instagram, Twitter, LinkedIn