To mark the milestone, local and international foodies are invited to the largest-ever Festival Village, immersive dining adventures and festival-exclusives by culinary talents
To mark the occasion, SFF 2023 will showcase Singapore’s indelible food culture, inviting participants to explore its rich past, savour the vibrant flavours of the present, and be inspired by the innovations that will shape the future of dining. The festival helps to profile Singapore as a world-class culinary destination and supports the growth of our local F&B industry.
Festival highlights include an expansive Festival Village with three new zones – Food Cartel, Sweets Alley and Café Boulevard; island-wide activations like culinary tours, workshops and chef masterclasses; as well as exclusive finds specially created for the event.
Ms Guo Teyi, Director, Retail & Dining, Singapore Tourism Board, said: “There is no better way to mark Singapore Food Festival’s 30-year journey than by indulging in a feast of experiences that showcase the diverse and ever-evolving cuisine by our world-class culinary talents. We are thrilled to invite local and international visitors to experience the festival’s tantalising line-up this July, ranging from crowd favourites to festival-exclusives by participating food stalls. We also encourage you to join us for masterclasses and workshops to further expand your culinary prowess.”
Largest-Ever Festival Village at Bayfront Event Space
Occupying over 17,000m² at Bayfront Event Space, the Festival Village will house more than 100 brands, each bringing unique creations to the table. This year’s zones include:
1. SG Food Walk – A nod to Singapore’s diversity of flavours, this zone will feature festival-exclusives such as curry chicken fried popiah (thin crepe-like roll) from Mr. Popiah and calamari nachos with a remoulade made from belimbing (a fruit native to Malaysia and Indonesia) – a collaboration between sustainability-focused restaurant Kausmo and local fish farm Ah Hua Kelong. Other festival-only options include papachos (North Indian crackers), veggie bajji (fritter) and prawn mee (yellow noodles) roll by The Black Hole Group; and bakmi hae bee hiam (wheat noodles with dried shrimp chilli paste) from Kulon.
2. Food Cartel – From pop-ups to bar concepts and masterclasses, foodies can catch their favourite chefs and personalities in action at Food Cartel.
a. Participate in hybrid masterclasses conducted by renowned chefs including Ivan Yeo of Blue Smoke; Eric Neo of the Singapore Chef’s Association; Paul Longworth of Rhubarb Le Restaurant; and Shen Tan of Ownself Make Chef. Alongside them will be chefs participating in four-hands collaborations: Dylan Ong of The Masses and Linh of Bon Boocha Vietnam; and Zulfadil Normedi and Muhammad Fadzil of The Black Hole Group.
b. Prepare to get hands-on as granola café Dearborn and Sourbombe Artisanal Bakery join forces to offer food enthusiasts the chance to curate their own customised indulgence – a personalised granola bag or bespoke bombolini, put together from a selection of the brands’ best-selling items.
3. Café Boulevard – A tribute to Singapore’s thriving café culture and the passion of local coffee artisans, Café Boulevard features fine coffee and bakes from homegrown names such as oat milk brand Oatside, Le Matin Patisserie, and Hapi Café in collaboration with Pourabucha kombucha.
4. Sweets Alley – Offerings in this zone are sure to satisfy sugar cravings with a mix of traditional and modern sweets such as Chinese desserts from traditional dessert shop Yat Ka Yan; Nonya-style handmade ang ku kueh (glutinous rice flour skin encasing a sweet or savoury filling) from Ji Xiang Ang Ku Kueh; and artisanal local ice cream company Creamier with exclusive flavours such as sesame tang yuan (glutinous rice balls) and waffled putu piring (palm sugar-filled rice flour cake).
Another Festival Village highlight is SG Mama Shop, a collaboration between local e-commerce platform Food Culture Singapore and Easygo AI Vending Machine. Marrying old and new, modern brands – including the world’s first sustainable soy wine Sachi and Made with Passion brands Hook Coffee and Mekhala cooking pastes and sauces – line the shelves in the iconic setting of a recreated mama shop, an important element of Singapore’s rich cultural heritage. Festival-goers can also sample old and new generations of traditional beverages and snacks, and purchase exclusive merchandise commemorating SFF’s 30th anniversary such as the eco-friendly reusable bag by Sidersonline (right).
Hands-on gourmands can pick from a curated line-up of workshops including Indie Singapore Tours’ Market, Mingle, Mixology tour, which brings participants to Tiong Bahru market for fresh herbs for their own concoction. Those looking for a sugar rush can join pastry chef Yeo Min of Pastories in Joo Chiat for a heritage shophouse cake workshop (left); or make traditional min jiang kueh (peanut pancake) with Halal-certified Munchi Pancakes at Lau Pa Sat.
The spotlight shines brighter on the beverage segment at the festival this year, a reflection of the rising trend of microbreweries and distilleries in Singapore. Apart from the thirst-quenching offerings by the likes of Papa Doble, Archipelago Brewery and The 1925 Brewing Co at the Festival Village, SFF Fringe Event Brewnanza Fest by Brewlander will showcase over 100 unique craft beers at the same spot from 3 to 6 August 2023.
Attending SFF 2023
Entry passes to the Festival Village start from S$8. Festival-goers can check out www.singaporefoodfestival.sg for the full list of experiences and ticketing information. More details including the full programme, hi-resolution images, and all relevant media materials can be found in this link.
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About Singapore Food Festival 2023
Singapore Food Festival (SFF) is an annual event that showcases the diverse food culture and culinary heritage of Singapore. SFF 2023 marks its 30th anniversary with a celebration of Singapore's rich culinary traditions and innovation, and the creative talents behind it. The festival will feature a diverse variety of flavours, including heritage, contemporary and sustainable offerings. Returning from 19 to 30 July 2023, festival-goers can look forward to the largest-ever Festival Village, hybrid masterclasses, food tours, culinary workshops and festival exclusives around the island.
More: www.singaporefoodfestival.sg | Follow us: facebook.com/SingaporeFoodFestival2023 or instagram.com/singaporefoodfestival
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
More: www.stb.gov.sg or www.visitsingapore.com | Follow us: facebook.com/STBsingapore or https://www.linkedin.com/company/singapore-tourism-board/mycompany