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Tcube, or the Tourism Technology Transformation Cube, is a hybrid innovation space that brings STB's digital initiatives, resources and thought leadership content onto a single platform to support tourism stakeholders like yourselves in your digital transformation journey. 

Businesses can understand Tcube's initiatives in a three-step Learn-Test-Build framework. Learn your current state of transformation and gain cross-industry insights, test your ideas and bring them to life through experimentations, and leverage the STB Operating System (OS) to build solutions that focus on customers' needs. 

Find out how you can leverage Learn-Test-Build for your transformation journey below.

Tcube Platform Learn
Tcube Platform Test
Tcube Platform Build

Know your transformation readiness

Do you know what your barriers to digital transformation are? Uncover your organisation's areas of opportunity using the Tourism Transformation Index (TXI).

Equip your team to lead the change and build capabilities in data analytics, innovation, and technology, made easier through Tech College courses and Data College case studies and content.

Shortcut your learning curve thought leadership resources, featured in Tcube's transformation stories and community events. Join us to foster a community of innovators to exchange insights and practical learnings.


Think Big, Start Small, Act Now

Are you looking to refine your digital strategy, re-design a customer experience, or simply unsure if an idea works?

Co-create and test new ideas with us through Tcube's consultancy and prototyping workshops.

Through the Data Analytics SHift (DASH) programme, get trained in digital transformation and basic data analytics skills, with guidance from appointed industry mentors to plan and implement data projects in a sustainable and structured manner.

Gain access to innovative start-ups at the Singapore Tourism Accelerator (STA) and embark on industry pilots that help address business challenges and open up opportunities.


Leverage Building Blocks

Do you want to speed up the development and implementation of digital solutions?

Connect to open-sharing platform Tourism Information & Services Hub (TIH) and its suite of smart services.

Access a wealth of tourism data and better power decision making with the Singapore Tourism Analytics Network (Stan).

Bring your ideas one step closer to life with our free-to-use 3D models.

Build an immersive user experience with the help of our 3D model guidelines and specifications.

Subscribe to our mailing list and join the Tcube community to stay updated on the resources available and upcoming events: