Integrated Tourism Development
The Tourism Development, bounded by Jurong Town Hall Rd and Boon Lay Way, is located within Jurong Lake District (JLD), the largest mixed-use business district outside Singapore's city centre to support decentralisation efforts and capitalise on new growth opportunities.
The Tourism Development is part of an exciting leisure and recreational precinct that has been planned around the 70ha Jurong Lake to complement the new mixed-use district. Together with the New Science Centre and Jurong Lake Gardens, the tourism development will capitalise on JLD’s distinctive lakeside setting with abundant greenery to create unique and attractive spaces and recreational options for people to enjoy. The direct connection of the site to the Chinese Garden (EWL) MRT station also provides for easy connection via public transportation from the city centre.
Proposed concepts must be world class and distinctive, with a unique and compelling mix of tourism offerings. Concepts should leverage technology to provide immersive experiences that capture visitors’ imagination, and deliver fun, enriching and memorable experiences. The different components should complement each other and be well integrated in form and function.
The proposed concepts should also be a key purpose-of-visit for local and international visitors with the ability to drive repeat visitorship and growth in tourism receipts. They should set new standards and be aligned with the masterplan and positioning for Jurong Lake District, as well as integrate seamlessly with the adjacent leisure offerings such as the Jurong Lake Garden’s and the new Science Centre. Some potential themes for the tourism development which could be considered include nature, wellness, tech-based edutainment and sustainability.