On 27 April 2022, STB Marketing College invited speakers from TikTok to share how businesses can leverage short-form videos to capture new audiences and the secret sauce for authentic and impactful content. Learn more about the ways to drive travel inspiration and discovery for your target audience, the three key pillars of travel content creation, and ways to engage users’ interests in this Masterclass. 

Masterclass, 27 April 2022, TikTok & Tourism: Capturing New Audience with Short-Form Videos