On 27 October 2022, STB Marketing College hosted a Masterclass featuring a live panel discussion with experts from The Straits Times, Mothership and Our Grandfather Story to share their insights on how travel and tourism brands can generate talkability to get the media and consumers excited. Tips and best practices on how brands can capture attention and spark conversations to drive brand building across various channels were also shared during the session.
- Rahul Pathak, Associate Editor of The Straits Times
- Martino Tan, Managing Director of Mothership
- Cheah Wenqi, Co-founder and Managing Editor of Our Grandfather Story
Session presenter and event host: Daryl Ho, Managing Director of WE Communications