On 6 July 2021, STB Marketing College invited speakers from Adobe to share insights on how digital-first consumers expect hyper-personalised communications and experiences as well as the challenges of implementing the right data driven marketing practice at scale. Learn more about the importance of having a 360-degree customer view and how to activate marketing in a privacy-by-design manner with Adobe in this Masterclass.

Masterclass, 6 July 2021, Data Driven Marketing & Customer Experience: The Road Ahead