The current pandemic has revealed that now, more than ever, marketing capabilities are fundamental in enabling travel and tourism businesses to steer through opportunities and challenges for recovery in Singapore.

On 12 November, STB Marketing College launched the first Masterclass Series webinar featuring guest speakers Marcus Yong, Vice President, Marketing (APAC), Klook and Shaoyu Koh, Client Solutions Manager, Facebook Singapore to share insights on how COVID-19 has provided opportunities to identify and transform products and services into alternative revenue streams for many travel and tourism businesses – thereby unlocking growth possibilities in adversity.

Masterclass, 12 November, Unlocking Growth Possibilities in Adversity


  • 00:48 : Generating Demand Through Livestreaming
  • 28:54 : Organically Show Up To Re-imagine Travel
  • 53:21 : Q&A Session