While people cannot travel physically, they certainly are travelling digitally with the internet. In engagement with consumers, content is king – even in the downtimes. On 3 June 2020, STB Marketing College partnered with LinkedIn on an exclusive webinar as a training support for travel and tourism businesses in Singapore. This session provided frameworks and principles for designing content strategies to drive impact now and for the future. Using curated examples from travel and tourism brands, LinkedIn shared quality marketing approaches and tips on how to keep your brand top of mind. If you were unable to attend the webinar, or wish for a quick recap - the recorded session is now available for viewing.