Clear objectives keep us focused and form the basis for measuring success. Three objectives that will keep your decisions on track are Business Objective, Marketing Objective and Communications Objective:

  1. 1. Business objective (BO) - this keeps the business outcome as the first consideration
  2. 2. Marketing objective (MO) - this identifies the challenge to overcome to achieve your business objective
  3. 3. Communications objectives (CO) - this gives you single-minded focus on the key message you need to drive

Learn more about crafting a clear BOMOCO in this video.