Marketing Partnership Programme - Attractions
The Marketing Partnership Programme (MPP) is part of STB’s COVID-19 Recovery Plan.
Open to attractions which operate permanent tourist attractions as their core business, the Programme aims to support attractions in their international marketing initiatives, maintain their international presence, and drive tourists’ demand during recovery.
2. Qualifying Costs and Support Level
a. Eligible Funding Quantum: $40,000 per Attraction
b. Funding supports 70% of qualified third party marketing costs.
|Qualifying Costs*||Support Level|
1. Production costs of marketing assets such as online & offline advertisements, videos, flyers and posters.
2. Media buys.
3. Key Opinion Leaders (KOLs)
i. Airfare (Economy class)
iii. Engagement Fees
4. Overseas Media
i. Airfare (Economy class)
|Overseas Tradeshows & Roadshows||
5. Airfare (Economy class)
6. Third party accommodation (Capped at $200 per night)
7. Registration fees for tradeshows / roadshows
Up to a maximum of 2 persons per company per trip
8. Costs of auditing fees on claims submitted.
9. Claims are required to be audited by an authorised third party auditor before submission for re-imbursement.
100% (Capped at $2,000 per audit)
Max of 2 audits per application. Reimbursement of audit fees is in addition to the total funds awarded to each company.
3. Non-Qualifying Costs
i. Creative/Media/PR Agency-on-Retainer (AOR) fees.
ii. Manpower costs such as engagement of temporary and contract staff.
iv. STB-supported familiarisation trips and tradeshows/roadshows.
v. Marketing costs that are already receiving other grants from STB/other government agencies.
To help us to assess the effectiveness of MPP and to effect future refinement, each attraction property is required to submit the following indicators on a monthly basis, until 31 December 2021:
i. Marketing Campaign KPIs
ii. Number of leads generated
iv. Sales Revenue from local and foreign visitors (S$)
7. Key Dates
Approval lead time: 5-10 working days.
Awarded quantum, deliverables, reporting and disbursement milestones will be detailed in a Letter of Award (LOA) upon approval.
|Submission of Application||Applications must reach STB by 31 December 2020.|
|Qualifying Campaign Period||From date of STB's Letter of Award (LOA) to 31 December 2021|
|Submission of Claims||
Final submission: 3 months after the end of the campaign or by 31 March 2022.
8. Additional Funding Booster: Collaborate for Success
STB would like to encourage industry players to collaborate across sectors, pull your resources together and think creatively on how to sharpen our competitive edge and increase our value proposition.
Additional funding booster will be awarded for such cross-sector collaborations, to be assessed based on the creativity of the collaboration and the impact of the collaboration to tourism (inbound).
For example, hotels, attractions, MICE venues in the same precinct may want to come together to develop an integrated marketing plan and create interesting content that tells the story of the entire precinct.
Your plan may creatively include other partners such as malls, travel agents, tour guides, etc. to beef up your value proposition.
11. Contact Information
If you have any queries, please contact MPP@stb.gov.sg
For feedback and suggestions, you may email the quality service manager at STB_qsm@stb.gov.sg or leave your message here.