Marketing Partnership Programme - Hotels

1. Objective

The Marketing Partnership Programme (MPP) is part of STB’s COVID-19 Recovery Plan.

Open to Singapore-registered companies who run hotel(s) as a core business, MPP aims to support hotels in international marketing initiatives, market and maintain their international presence and drive tourists’ demand during recovery.

In view of the immediate challenge, the programme has dedicated part of the fund to support domestic marketing.

2. Programme Parameters

Hotel Categories		Eligible Funding Quantum
Tier 1	Hotel with 300 or more rooms	S$100,000
Tier 2	Hotel with 101-299 rooms	S$70,000
Tier 3	Hotel with 100 rooms or less	S$40,000

Funding quantum is based on the size (number of rooms) of the hotel property.
Funding supports 70% of qualified third party marketing costs.
Funding for domestic marketing activities is capped at 30% of the total Eligible Funding Quantum
Hotel groups may submit one application covering several properties; the funding quantum would be the combined qualified funding of each property covered in the plan submitted.

3. Qualifying Costs & Support Level

Qualifying Costs		Support Level
Marketing Costs	1. Production costs of marketing assets such as online & offline advertisements, videos, flyers and posters. 2. Media buys. 3. Key Opinion Leaders (KOLs) i. Airfare (Economy class) ii. Engagement Fees 4. Overseas Media i. Airfare (Economy class)	70%
Overseas Tradeshows & Roadshows	5. Airfare (Economy class) 6. Registration fees for tradeshows / roadshows	70% Up to a maximum of 2 persons per company per trip
Audit Fees	7. Costs of auditing fees on claims submitted. 8. Claims are required to be audited by an authorised third party auditor before submission for re-imbursement.	100% (Capped at $2,000 per audit) Max of 2 audits per application. Reimbursement of audit fees is in addition to the total funds awarded to each company.

*Qualifying costs must be incurred and paid within the Campaign Qualifying Period (Between the date of the signed STB's Letter of Award and 31 December 2021, both dates inclusive)

4. Non-Qualifying Costs

i. Creative/Media/PR Agency-on-Retainer (AOR) fees.

ii. Manpower costs such as engagement of temporary and contract staff.

iii.Product and price subsidies or discounts.

iv. STB-supported familiarisation trips and tradeshows/roadshows.

v. Marketing costs that are already receiving other grants from STB/other government agencies.

vi. Accomodation costs.

5. Deliverables

i. Deliverables will be tied to the approved marketing plans in the application.

ii. Supporting fund will be pro-rated for partially fulfilled plans.

6. Reporting

To help us to assess the effectiveness of MPP and to effect future refinement, each hotel property is required to submit the following indicators on a monthly basis, until 31 March 2022:

i. Marketing Campaign KPIs

ii. Number of leads generated

iii. Revenue per Available Room (RevPar)

iv. Average Room Rate (ARR)

v. Average Occupancy Rate (AOR)

7. Disbursement of Funds

Disbursement will be done in two stages to relieve cash flow pressure.

i. First disbursement: mid-way of the campaign period.

ii. Final disbursement: after the campaign.

Invoices need to be audited by a third party auditor before submission to STB.

8. Key Dates

Awarded quantum, deliverables, reporting and disbursement milestones will be detailed in a Letter of Award (LOA) upon approval.

Activities	Key Dates
Submission of Application	Applications must reach STB by 31 March 2021.
Qualifying Campaign Period	From date of STB's Letter of Award (LOA) to 31 March 2022.
Submission of Claims	1st submission: Mid way of the campaign Final submission: 3 months after the end of the campaign or by 30 June 2022.

Activities

Key Dates

Submission of Application

Applications must reach STB by 31 March 2021.

Qualifying Campaign Period

From date of STB's Letter of Award (LOA) to 31 March 2022.

Submission of Claims

1st submission: Mid way of the campaign

Final submission: 3 months after the end of the campaign or by 30 June 2022.

9. Additional Funding Booster: Collaborate for Success

STB would like to encourage industry players to collaborate across sectors, pull your resources together and think creatively on how to sharpen our competitive edge and increase our value proposition.

Additional funding booster will be awarded for such cross-sector collaborations, to be assessed based on the creativity of the collaboration and the impact of the collaboration to tourism (inbound).

For example, hotels, attractions, MICE venues in the same precinct may want to come together to develop an integrated marketing plan and create interesting content that tells the story of the entire precinct.

Your plan may creatively include other partners such as malls, travel agents, tour guides, etc. to beef up your value proposition.

10. Contact Information

If you have any queries, please contact MPP@stb.gov.sg

For feedback and suggestions, you may email the quality service manager at STB_qsm@stb.gov.sg or leave your message here.