Marketing Partnership Programme - MICE Venues
The Marketing Partnership Programme (MPP) is part of STB’s COVID-19 Recovery Plan.
Open to Singapore-registered businesses or companies that operate purpose built MICE Venues that are leased to hold business events as a core business, the Programme aims to support MICE Venues in their international marketing initiatives, market and maintain their international presence, position Singapore as the choice destination for business events and drive tourists' demand during recovery.
In view of the immediate challenge, the programme has dedicated part of the fund to support domestic marketing.
2. Qualifying Costs and Support Level
a. Eligible Funding Quantum: $100,000 per MICE Venue
b. Funding supports 70% of qualified third party marketing costs.
c. Funding for domestic marketing is capped at 30% of the total Eligible Funding Quantum.
[Note: For domestic marketing, only marketing content that promotes MICE Venues as a place for MICE activities will be supported.]
*Qualifying costs must be incurred within the Campaign Qualifying Period (Between the date of the signed STB's Letter of Award and 31 December 2022) and paid for at the time of audit.
3. Non-Qualifying Costs
i. Creative/Media/PR Agency-on-Retainer (AOR) fees.
ii. Manpower costs such as engagement of temporary and contract staff.
iii. Product and price subsidies or discounts.
iv. STB-supported familiarisation trips and tradeshows/roadshows.
v. Marketing costs that are already receiving other grants from STB/other government agencies.
vii. Domestic marketing costs (from 1 April 2022 onwards).
To help us to assess the effectiveness of MPP and to effect future refinement, awarded companies are required to submit the following indicators on a monthly basis, until 31 December 2022:
i. Marketing Campaign KPIs
ii. Number of leads generated
iii. Number of secured international MICE activities
iv. Venue utilisation rate by international MICE activities
6. Disbursement of Funds
Disbursement will be done in up to three stages to relieve cash flow pressure.
i. First disbursement: mid-way of the campaign period.
ii. Second disbursement: submissions received 1 April 2022 - 30 June 2022
ii. Final disbursement: after the campaign.
Invoices need to be audited by a third party auditor before submission to STB.
7. Key Dates
Awarded quantum, deliverables, reporting and disbursement milestones will be detailed in a Letter of Award (LOA) upon approval.
Submission of Application
Applications closed 31 March 2021
Qualifying Campaign Period
From date of STB’s Letter of Award (LOA) to 31 December 2022
Submission of Claims
Final submission: By 28 February 2023
8. Additional Funding Booster: Collaborate for Success
STB would like to encourage industry players to collaborate across sectors, pull your resources together and think creatively on how to sharpen our competitive edge and increase our value proposition.
Additional funding booster will be awarded for such cross-sector collaborations, to be assessed based on the creativity of the collaboration and the impact of the collaboration to tourism (inbound).
For example, hotels, attractions, MICE venues in the same precinct may want to come together to develop an integrated marketing plan and create interesting content that tells the story of the entire precinct.
Your plan may creatively include other partners such as malls, travel agents, tour guides, etc. to beef up your value proposition.
9. Contact Information
If you have any queries, please contact MPP@stb.gov.sg
For feedback and suggestions, you may email the quality service manager at STB_qsm@stb.gov.sg or leave your message here.