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STB-owned Assets - Merlion Symbol

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Merlion Symbol

STB promotes the use of the Merlion Symbol as a symbol of Singapore appearing in works incorporating the Merlion Symbol or a symbol or representation resembling it (e.g. commercial products, etc.). Any individual, organisation or company ("User") may apply to STB for permission to use the Merlion Symbol or a symbol or representation resembling it. 

STB administers the statutory protection of the Merlion Symbol under Section 39 of the Singapore Tourism Board Act 1963. Except where commissioned by STB, STB does not own any copyright in works which are variations of the Merlion Symbol, and does not own copyright in any work which incorporates such variations. Further, users shall be solely responsible to obtain any other approvals, permissions and licences as may be required under law, e.g. Copyright Act 2021.

 

When is an application not required? 

  • Any product intended for use primarily as a (i) souvenir (e.g. key chains, cup coasters, letter openers, paperweights, refrigerator magnets, bookmarks), (ii) product packaging promoting Singapore as a tourist destination or (iii) collateral for a tourism event (including business tourism events), does not require application.
  • Any photograph or film intended for use in a manner that does not represent or cause perception of association with, endorsement by or promotion of any commercial product or event, i.e. photography with the Merlion statue for a family album does not require application.

However, the User must still comply with the Conditions for the Use of Merlion Symbol (except on conditions nos. 3 & 4).

 

When is the use of Merlion Symbol not permitted?

  • Any application for exclusive use of the Merlion Symbol or of a particular symbol or representation resembling it.
  • Any application that seeks to use the Merlion Symbol or a symbol or representation resembling it for the purpose of a trademark or as part of a logo (e.g. in the letterhead of the business), or use the Merlion Symbol in a manner that may cause the Merlion Symbol to be confused or associated with the applicant rather than STB or Singapore. Please note that STB has various trademark protections over the Merlion Symbol and the word “Merlion”.
  • Any application that seeks to use the Merlion Symbol in relation to any fresh food, medical product or any other product for which there may be substantial potential risk to consumers.

 

What are the Conditions for Use of Merlion Symbol?

  1. The User shall ensure that the Merlion Symbol is used only for the purpose and manner for which permission has been granted.
  2. The User shall ensure that the Merlion Symbol is used in good taste. Any question as to whether a use is in good taste shall be referred by the User to STB, and shall be decided at the sole discretion of STB.
  3. The User shall ensure that the Merlion Symbol is reproduced in full in the identical form for which permission has been granted.
  4. The User shall ensure that the Merlion Symbol is not joined with, blocked by or superimposed with words, graphics or similar objects for which no permission has been granted.
  5. The User shall ensure that the Merlion Symbol is not used in a manner that represents or is perceived as association with, endorsement by or promotion by STB or Singapore in respect of any commercial product or event unless otherwise agreed in writing.
  6. The User shall ensure that the Merlion Symbol is not used in a manner that represents or is perceived as association with, endorsement by or in promotion of activities which are illegal or likely to bring into disrepute or otherwise reduce or diminish the goodwill, reputation, image or prestige of STB or Singapore.
  7. The User shall ensure that permission granted may not be transferred or assigned, in whole or in part, without the prior written consent of STB.
  8. Where the User contravenes any of these Conditions of Use, permission of STB is deemed to be withdrawn for the purposes of Section 39 of the Singapore Tourism Board Act 1963 and any further use of the Merlion Symbol shall cease until STB is notified and its written permission, if any, is given.

This grant of permission may be withdrawn or modified, whether by imposition of further conditions or otherwise, at the sole discretion of STB. 

 

Do I have to pay for the use of Merlion Symbol?

There are no application fees.
 

Contact Information

For any clarifications on the Use of Merlion Symbol, please email  STB_MERLION@stb.gov.sg
 

Where do I apply for the use of Merlion Symbol?

Please click here to start your application.