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Check out our list of courses available to learn more about data analytics 

Wondering how you can kick start your data analytics journey? Check out relevant contents that you can take up to gain more knowledge on data analytics! 

You may access short eprimer content on the following data-related topics.

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Casugol_Understanding_AI.mp4

 

Understanding Artificial Intelligence

Artificial Intelligence is becoming mainstream and common in our daily lives. In fact, businesses have been interacting with Artificial Intelligence on a daily basis with business processes being disrupted. As the adoption of Artificial Intelligence grow, it is important that businesses start learning how Artificial Intelligence can be utilised to maintain a competitive edge.

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Casugol_What_Is_Data_Science.mp4

 

What is Data Science? 

Data science is a field of study that combines programming skills, and knowledge of mathematics and statistics to uncover business insights from data. Understand the key components of data science and how it can be incorporated as part of a business strategy.

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Casugol_Data_Driven_Organisation.mp4

 

Becoming a Data-Driven Organisation

With the advancement of technology and the ability to access large volumes of data, decision making using data is becoming a matter of survival factor for almost all businesses. Acquire knowledge on how you can transform, nurture a culture to embrace data and become a data driven organisation.

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Casugol_Data_Driven_Customer_Service.mp4

 

Data-Driven Customer Experience

In the ever competitive business world where customers are growingly demanding for personalized products and services, businesses that thrive are one that develop a deep understanding of their customers. A data-driven customer experience is to uncover insights from data and take these insights into consideration servicing a customer. Here are some tips on how a design Data Driven Customer Experience strategy.

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Casugol_Intro_To_Data_Analytics.mp4

 

Introduction to Data Analytics and its Impact on Business

Data is everywhere and is the key asset to drive the new economy. Application of data analytics helps businesses to identify new opportunities, understand customer behaviour, gain competitive advantage, and be more agile in a digitally disruptive environment. It is crucial for businesses to learn how to apply data analytics to move forward with digital transformation.

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Casugol_Data_Strategies.mp4

 

Data Strategies for a Successful Digital Transformation

To standout and gain competitive edge, companies need to harness the power of data. Besides setting a vision on how companies collect, store, manage, share and use data, a data strategy sets the foundation and acts as a roadmap to guide companies to unlock and maximise the value of data activities. Learn how to develop strategies to embark on a successful digital transformation journey.

Check out user guides that can kick start your data analytics journey

Have you heard of STB's Singapore Tourism Analytics Network (Stan) and are not sure how you can start utilising it?

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STB-Data-Capability-and-Analytics-Toolkit
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