The Kickstart Fund supports the creation and test-bedding of innovative lifestyle concepts and events with strong tourism potential and scalability. This is with the aim of adding to the existing quality tourism software and enhancing the vibrancy of Singapore as a tourist destination.


The Kickstart Fund is open to all legal entities, for e.g. businesses, companies, associations, institutes, etc. 

Qualifying projects include customer-focused events and concepts, such as:

  •  ​Multi-disciplinary/ hybrid events which cut across multiple lifestyle and/or ​business sectors, including B2B2C events​
  •  Single and multiple editions of pop-ups (up to one year or four editions, whichever is shorter)
  •  Services (eg. an art walk/tour, culinary tour as part of a wider event) 


Successful applicants will receive funding support for qualifying costs, capped at a maximum grant of SGD 200,000 per project. Costs incurred from related parties* will not qualify for support. Examples of qualifying costs include costs for professional services, equipment & materials, production and marketing costs, as well as internal manpower costs.

Funding support is awarded based on STB's evaluation of the scope and merits of the project.

The project funded by the Kickstart Fund is to be executed within 2 years from the date of STB's grant offer.

* A related party means a 3rd party over whom the Applicant or any of its officers has direct or indirect control or influence (whether or not by reason of ownership or concurrent appointment as an officer), under whom the Applicant or any of its officers is directly or indirectly controlled or influenced, or with whom the Applicant or any of its officers is directly or indirectly controlled or influenced by a common source.


Funding support is awarded based on the scope and merits of the application. STB will evaluate the application/proposal based on the following evaluation criteria:


Strength of Concept/Idea

  • Innovativeness of the project concept in the following aspects: Content (innovative, new) and Consumer experience (differentiated, use of technology which enhances consumer experience).
  • The concept is unique, first-of-its-kind, and differentiated from existing experiences in the market.
  • The project must have some tourism potential.


Business Plan

  •   The feasibility of the project business model and potential scalability of the project.
  •  Sound financial planning (including strategies to source for partners, sponsors, and investors) and project and budget management.
  •  Effective marketing and sales strategies.


Management Team's Competencies and Track Record

  • The management team must demonstrate the necessary abilities, track record (where available), commitment, and drive to successfully execute the project.​


To apply for the Kickstart Fund, please download the application form here

Please submit a scanned copy of the completed and signed grant application form, along with relevant supporting documents such as a project concept proposal, a detailed business plan, project budget and CV of key team members as well as track record (if any), to​. Please note that digital signatures are not allowed. ​

Only complete applications will qualify for evaluation. Project should not commence prior to STB's offer of the grant. Similarly, project qualifying costs should only be incurred after STB's grant offer. Applicants are encouraged to contact STB at least three months before project commencement.

For any other queries on the grant scheme, you may email the STB Kickstart Fund Team at


Grants will be disbursed to successful applicants on a reimbursement basis, subject to achievement of the agreed projec​t deliverables and milestones.Applicants are required to submit an audited report of the qualifying costs for the disbursement of grants, unless otherwise stated.

Frequently Asked Questions​

Q1: What can one expect from the grant?

Ans: Successful applicants will receive funding support for qualifying costs, capped at a maximum grant amount of S$200,000 per project. Qualifying costs include costs for professional services, equipment & materials, production, marketing costs as well as internal manpower costs. This excludes the operating costs of the business e.g. office rent or utility bills, etc.  Costs incurred from related parties will also not qualify for support. 

Q2: Can newly incorporated companies apply for the scheme?

Ans: Yes. Both newly incorporated companies and existing ones can apply for the scheme. For existing companies, all can apply regardless the number of years the company has been in business.

Q3: Is there a limit to the number of Kickstart Fund applications each company/entity can submit?

Ans: No, there is no limit to the number of applications/proposals that each company/entity can submit for support through the Kickstart Fund. However, each application and proposal must be unique.

Q4: Are there a maximum number of projects per category (i.e. arts, entertainment, dining, retail and sports) that the Kickstart Fund will support?

Ans: There is no cap on the number of grants that will be awarded for each category. Grants awarded are based on the merit of the applications.

Q5: I had previously received the Kickstart Fund grant for a project. Can I apply for a second round of funding via the Kickstart Fund for the same project?

Ans: No, as the Kickstart Fund is help support the creation and test-bedding of new and innovative lifestyle events/concepts with strong (but untested) tourism potential.  

Q6: I was unsuccessful in my Kickstart Fund grant application. Can I re-apply for the grant by submitting the same proposal?

Ans: If your application was unsuccessful the first time, you can only re-apply for the grant if significant changes were made to the unsuccessful proposal/project.

Q7: Is the scheme limited to gated/ticketed events only?

Ans: No, the event is not limited to gated or ticketed events only. The event can be a free access or admission one.

Q8: Can existing events/concepts apply for the scheme?

Ans: Yes, but the event/concept must show a high level of differentiation from similar events in the market in terms of content and consumer experience. 

Q9: Can Kickstart Fund support Information and Communications Technology (ICT) projects or ideas that are innovative and first-of-its-kind (e.g. a web application/portal, e-commerce site, mobile phone/device application or technology)?

Ans: Kickstart Fund does not support the sole development of ICT projects. For development of technology product with the intent to improve visitors' satisfaction during their stay in Singapore, interested applicants may explore the Experience Step-Up Fund. For development of technology product with the intent to drive productivity of tourism companies, interested applicants may explore the Business Improvement Fund​. Please refer to the hyperlinks for more information on the two funds.


For more information and any queries on the grant scheme, you may contact:
1) STB Kickstart Fund team at
2) STB Incentive Policy Department at

For any feedback or suggestions, you may email the Quality Service Manager at or leave your message here.


Have you done the Grant Eligibility Check to identify which grant is relevant for your project?

For an overview of all the grants that STB offers, you may refer to the Grants Overview page.​​​