The Kickstart Fund supports the creation and test-bedding of innovative consumer-focused concepts and events with strong tourism potential and scalability. This is with the aim of adding to the existing quality tourism software and enhancing the vibrancy of Singapore as a tourist destination.


The Kickstart Fund is open to all legal entities, for e.g. businesses, companies, associations, institutes, etc. 

Qualifying projects include customer-focused events and concepts (including pop-ups), such as multi-disciplinary/ hybrid/ virtual events which can cut across multiple lifestyle and/or ​business sectors, including B2B2C events.​


Successful applicants will receive funding support for qualifying costs, capped at a maximum grant of up to $250,000 per edition (multi-edition supported, up to 3 editions over maximum 3 years). Examples of qualifying costs include costs for professional services, equipment & materials, production and marketing costs, as well as internal manpower costs.

Funding support is awarded based on STB's evaluation of the scope and merits of the project.


Funding support is awarded based on the scope and merits of the application. STB will evaluate the application/proposal based on the following evaluation considerations:


Strength of Concept/Idea

  • Innovativeness of the project concept in the following aspects: Content (innovative, new) and Consumer experience (differentiated, use of technology which enhances consumer experience).
  • The concept is unique, first-of-its-kind, and differentiated from existing experiences in the market.
  • The project must have some tourism potential.


Business Plan

  •  The feasibility of the project business model and potential scalability of the project.
  • Sound financial planning (including strategies to source for partners, sponsors, and investors) and project and budget management.
  • Effective marketing and sales strategies.


Management Team's Competencies and Track Record

  • The management team must demonstrate the necessary abilities, track record (where available), commitment, and drive to successfully execute the project.​


To apply for the Kickstart Fund, please download the application form here

Please submit a scanned copy of the completed and signed grant application form, along with relevant supporting documents such as a project concept proposal, a detailed business plan, project budget and CV of key team members as well as track record (if any), to​. Please note that digital signatures are not allowed. ​

Only complete applications will qualify for evaluation. Project should not commence prior to STB's offer of the grant. Similarly, project qualifying costs should only be incurred after STB's grant offer. Applicants are encouraged to contact STB at least three months before project commencement.

For any other queries on the grant scheme, you may email the STB Kickstart Fund Team at


Grants will be disbursed to successful applicants on a reimbursement basis, subject to achievement of the agreed projec​t deliverables and milestones. Applicants are required to submit an audited report of the qualifying costs for the disbursement of grants, unless otherwise stated.


For more information and any queries on the grant scheme, you may contact:
1) STB Kickstart Fund team at
2) STB Incentive Policy Department at

For any feedback or suggestions, you may email the Quality Service Manager at or leave your message here.


Have you done the Grant Eligibility Check to identify which grant is relevant for your project?

For an overview of all the grants that STB offers, you may refer to the Grants Overview page.​​​