In this Masterclass, learn about some of the major shifts that took place through 2020 and consider how to respond to them strategically as a customer-driven business from Digital Tourism Think Tank.
In this webinar series, STB partnered with six Chinese digital giants to deepen Singapore tourism stakeholders’ marketing knowledge and understanding of Chinese digital platforms.
Learn more about how consumer insights empower the delivery of brand experiences to drive brand love in this Masterclass by Sentosa.
In this webinar series, deepen your understanding of evolving consumer demands and the ways to redesign products and marketing in preparation for recovery post COVID-19 with Klook.
Consumer insights will help you anticipate consumer needs and unlock business growth. Insights tell you why consumers behave the way they do, informing you of their underlying motivations. Do not confuse information as insight! Learn the way to develop an insight in this video.
A Consumer Experience Tool plots key milestones of a typical consumer journey, helping us identify possible influences that consumers are exposed to. Use it to understand what consumers think, feel and do at different stages so that you can craft appropriate engagement with your consumers
